Financial Daily from THE HINDU group of publications
Saturday, Apr 29, 2006

Cross Currency

Group Sites

Marketing - Marketing Research
Industry & Economy - Newspapers & Publishing

`Corporate honchos spend 20 minutes reading business dailies'

Our Bureau

Mumbai , April 28

The media in India is gathering pace rapidly and gaining progressive importance among key decision-makers, according to the latest Decision-Makers Survey 5 (DMS 5) conducted by ACNielsen ORG-MARG.

DMS 5 brings together a composite understanding of the media habits and lifestyles of today's business leaders. A successor to the DMS 4, the current survey was conducted among senior executives designated as General Managers and above across India's top 500 private companies, top 100 public sector and 100 leading financial sector companies including banks, merchant bankers and FIIs.

On average, corporate decision-makers spend about 20 minutes reading business dailies. The publications are assessed in terms of their ability to involve readers. Among business dailies, The Economic Times is the most preferred newspaper, followed by Business Standard and Business Line.

Some of the other interesting findings that the survey brings out are that, as a newspaper, The Hindu has more readership amongst people working in Indian corporate, where as The Financial Express enjoys strong readership amongst the Chairmen and Managing Directors.

Business Line is popular amongst readers in the South and also with people working in the financial sector.

More Stories on : Marketing Research | Newspapers & Publishing

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Sony plans to bring back fiction shows

Jewellery houses bid to woo customers
CIL urged to sell through e-auction
Lifetime Health to expand retail chain
Barista plans Rs 50-cr investment
Sony World inaugurated in Vizag
`Corporate honchos spend 20 minutes reading business dailies'
A sure-fire way to customer mind
Mitsubishi to boost elevators sales
Hitachi Data's `disk-less' version
Nokia unveils new range of `music smart' phones

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line