Financial Daily from THE HINDU group of publications
Thursday, Apr 27, 2006

Cross Currency

Group Sites

Marketing - Advertising

Lintas Interactions wins Sony India account

Our Bureau

Mumbai , April 26

Interactions, an arm of Lintas Media Group, has won Rs 35 crore worth media duties for Sony India in a multi-agency pitch. Interactions will now be responsible to plan, buy and service the media for Sony India.

Speaking of the development, Mohit Parasher, General Manager, AV/IT Division, Sony India, says, "Since we believe Media plays a very crucial role in our sales and marketing strategy, we found Lintas Interactions to be best suited to deliver our goals."

For Interactions, post the Tally and I-Gate win in Bangalore, Sony is their third win this year.

More Stories on : Advertising

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
King Coil to expand footprints in India

Sharp bets big on LCD televisions
SSC&B Lintas bags Scotiabank account
Lintas Interactions wins Sony India account
O&M rejigs its creative talent
Idea Cellular contest in Kerala
Ashtavinayak bags distribution rights
`Metro' opens in Hyderabad
UB `rationalises' brand portfolio
IA ties up with SBI, UBI
TV18's Awaaz hopes to break even soon
Xerox Global division gets new chief
Modi Revlon launches skincare cosmetics range
New brand of SLR cameras from Sony

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line