• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Mumbai , April 26

Interactions, an arm of Lintas Media Group, has won Rs 35 crore worth media duties for Sony India in a multi-agency pitch. Interactions will now be responsible to plan, buy and service the media for Sony India.

Speaking of the development, Mohit Parasher, General Manager, AV/IT Division, Sony India, says, "Since we believe Media plays a very crucial role in our sales and marketing strategy, we found Lintas Interactions to be best suited to deliver our goals."

For Interactions, post the Tally and I-Gate win in Bangalore, Sony is their third win this year.

More Stories on : Advertising

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
King Coil to expand footprints in India

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line