Financial Daily from THE HINDU group of publications
Thursday, Apr 27, 2006
Financial Daily from THE HINDU group of publications Thursday, Apr 27, 2006 |
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Marketing
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Advertising SSC&B Lintas bags Scotiabank account Our Bureau
Mumbai , April 26 SSC&B Lintas has won the account of the ScotiaMocatta, a part of the Scotiabank group. ScotiaMocatta is a global leader in metals trading, brokerage and finance. Scotiabank is a Canadian Bank with several hundred branches and offices in over 50 countries. ScotiaMocatta gold coinsare being launched in India. The relevant international bodies will certify purity of these coins. Reputed jewellers to make accessibility easy will retail them. "Purchase of gold in India has a huge amount of sentiment and emotion attached to it, which is what our strategy and creative captures. I am really happy that the SSC&B Lintas strategy of providing world class product in India is working so well," said Mr Ashish Bhasin, President, SSC&B Lintas.
Revamps
SSC&B Lintas has revamped all its offices, recruited world class professionals with international experience and has followed the strategy of providing the best quality product, by world standards, in India. This has resulted in huge new business gains over the last one year.
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