Financial Daily from THE HINDU group of publications
Thursday, Apr 20, 2006
Financial Daily from THE HINDU group of publications Thursday, Apr 20, 2006 |
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Marketing
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New Products & Services Godrej unveils new range of refrigerators Our Bureau
MR GEORGE MENEZES, Chief Operating Officer, Godrej & Boyce Mfg Co Ltd, at a press conference to announce the launch of a new range of refrigerators, in Mumbai on Wednesday. — Paul Noronha
Mumbai, April 19 Godrej & Boyce Mfg Co Ltd has introduced the ZOP (zinc oxide protection) technology for its range of refrigerators. At a press conference, Mr George Menezes, Chief Operating Officer (Appliance Division) Godrej & Boyce, said: "With this new technology we will be charging a 3-5 per cent premium on the existing prices of our refrigerators." RS 20-CR ADSPEND Unleashing a new campaign to highlight the benefits of its new technology, the appliance major has earmarked an ad budget of Rs 20 crore for the purpose. Godrej & Boyce currently has a 15 per cent share in the refrigerators category. "We expect our share to go up by 5 per cent after the introduction of the ZOP technology,'' added Mr Menezes.
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