Financial Daily from THE HINDU group of publications Tuesday, Apr 18, 2006 |
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Corporate
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Alliances & Joint Ventures Marketing - Market Shares Agri-Biz & Commodities - Trends Tata Agrico in pact with Godrej Agrovet Our Bureau
Mumbai , April 17 Tata Agrico, the agriculture implement division of Tata Steel Ltd, has recently entered into a business venture with Godrej Agrovet Ltd. Under this venture, Tata Agrico's products would be made available in all 22 Aadhaar outlets across the country with products such as powrah and sickle for the farmer community. "The main objective of this business venture of Tata Agrico is to reach out to the farmer community with its wide variety of products in the rural interiors of the country. Farmers will now have the easy availability of Tata Agrico products at reasonable prices," a press release said. Tata Agrico manufacturers agricultural implements such as powrah, kudali, shovel, crowbar, hammer and sickle. Tata Agrico will be conducting demonstrations among farmers at the Aaadhar outlets on the use of its products and would take suggestions for future designing of these products.
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