7UP now in `Curvy' bottle
Soft drink 7UP from the PepsiCo India stable has launched a new marketing campaign Curvy. The soft drink, which is available in new packaging, has actress Mallika Sherawat endorsing the product. Also promoting the new packaging is ...
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Pyramid Saimira plans expansion
Pyramid Saimira Theatres Ltd (PSTL), the Chennai-based movie theatre chain, aims to have 400 theatres in its network by the end of 2006 and 1,000 theatres by the end of 2008, according to Mr P.S. Saminathan, Managing Director, ...
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ADVERTISING
Average TV ad duration falls 2 pc
If your communication on television is quick short, simple and quick it would definitely do well or in other words, anything that is fast and saves time, sells. AdEx India, a division of TAM Media Research, in its recent study, ...
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MARKET SHARES
Tata Agrico in pact with Godrej Agrovet
Tata Agrico, the agriculture implement division of Tata Steel Ltd, has recently entered into a business venture with Godrej Agrovet Ltd. Under this venture, Tata Agrico's products would be made available in all 22 Aadhaar outlets across the ...
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RETAILING
MobileNXT invests $5 m in retail project
MobileNXT Teleservices, a Bangalore-based firm funded by a consortium of high net worth investors, has invested $5 million in a mobile retail chain project. The company will focus on Tier 2 and 3 cities in the country, where adoption of mobiles ...
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