The Hindu Business Line : Thursday, April 13, 2006

Amway may take some India-only products abroad
The concept of direct selling is picking up in India with sales estimated to be around Rs 2,700 crore and growing annually at 15-20 per cent, according to Mr William S. Pinckney, Managing Director and CEO, Amway India Enterprises.While he did not ... More

STRATEGY

GNC, Guardian Lifecare tie up for health supplements
The $1.3-billion nutraceuticals and food supplements company, General Nutrition Centre (GNC), has tied up with pharmacy company, Guardian Lifecare Pvt Ltd on an exclusive basis. Mr Ashutosh Garg, Chairman and Managing Director, Guardian ... More

INSIGHT

Hidden potential
Customers don't tell marketers much but most of the information they need is present in the data recorded during the sale. However, most Indian companies fail to exploit valuable customer data effectively. More

REGULATORY BODIES & RULINGS

MRTPC pulls up Thermax
In a surprise move, the Monopolies and Restrictive Trade Practices Commission (MRTPC) has pulled up Thermax Ltd for supplying a defective water treatment plant to Winsome Breweries Ltd. Winsome Breweries, which manufactures beers such as ... More

ADVERTISING

Whirlpool draws Rs 44-crore marketing plan
Even as plans have been firmed up to augment market share in the refrigerators segment in the months ahead, Whirlpool of India Ltd has earmarked a corpus of Rs 44 crore for spending on advertisements and marketing initiatives in the current ... More

PROMOTIONS & OFFERS

Phase of expansion
STAR VALUE: Flim actress Soha Ali Khan at a press conference in Mumbai on Wednesday. The Rajan Raheja-promoted retail chain Globus signed on the actress as the `Face of Globus'. Globus Stores Pvt Ltd is expecting to grow at 45 per cent, ... More

Lebanese chocolate major Patchi bid to push sales
Lebanese chocolate maker Patchi s.a.l., having a presence in nearly 30 countries across the globe, has sought to leverage upon local festivals and cultural and social events to push sales of its product offerings in different geographies in ... More

CHANNELS AND FRANCHISES

Godrej to push microwave ovens
The appliances division of Godrej & Boyce Mfg Co Ltd hopes to generate a revenue of Rs 100 crore from microwave ovens within the next three years. The company, which has just launched five microwave models with capacities in the More

RETAILING

Forward march
Ad spends are set to zoom, and the retail sector is expected to spend the most. Attrition in the ad industry is a big challenge. More

Pergo showroom in Delhi
Swedish flooring company Pergo on Wednesday unveiled an e-showroom at its design centre in Delhi. The showroom enables a computer simulation of colour change of walls and upholstery to match the flooring according to the ... More

MARKETING RESEARCH

`Shampoos biggest growth segment in rural India'
Penetration level of TV up 200 pc, refrigerators 31 pc and tractors 28 pc More

PEOPLE

Sehgalspeak
Veteran adman Ram Sehgal on what he thinks of advertising today. More

New creative head at Rediffusion
Rediffusion DYR has appointed Mr Sunil Thoppil as Group Creative Director and Mr Premdeep Gangadharan as General Manager of its Chennai unit. According to a press release, Mr Thoppil, who is moving from TBWA, has over 16 years' ... More

TRENDS

`Comedy, the best way to box office'
`Audience interest could suddenly wane' More

NEW PRODUCTS & SERVICES

Timex unveils Opex range of watches for women
Timex India has launched Opex, a French brand of women's watches from Timex group's international portfolio in Delhi, Mumbai, Chennai and Bangalore. It had been test-marketing the brand in its two exclusive outlets in Delhi so far. Speaking to ... More

Brand Quest