Financial Daily from THE HINDU group of publications
Wednesday, Apr 05, 2006


Group Sites

Marketing - Promotions & Offers

Sushmita to endorse S.Kumars' brand

Our Bureau

Mumbai, April 4

S. Kumars Nationwide Ltd has roped in former Miss Universe Sushmita Sen to endorse its new brand Carmichael House. The brand will offer total solutions in the home textile segment, including bed linen, bath linen, table linen, kitchen linen, curtains & upholstery.

At present, the campaign is being shot for print and television.

The new campaign is likely to break around mid-April.

"There is a tremendous gap between the growing demand and the supply of quality products in the home textiles segment. SKNL with its thorough understanding of the Indian customer and proven expertise in the textile sector is going to offer total solutions for the Indian home," says a press release from the company.

The brand will be available through multi-brand outlets, large format stores and exclusive brand outlets.

More Stories on : Promotions & Offers | Textiles | New Products & Services

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
FMCG majors eye neighbouring countries

mEssence Xplores expansion plans
Shringar Cinemas shores up presence
Khaitan diversifies into new products
Sushmita to endorse S.Kumars' brand
Kalyan Silks' Kochi showroom
3i Infotech re-brands banking tool
Toy industry puts on muscle
Electrolux unveils new range of ACs
Samsung plans $20-m India expansion
Wipro unveils PC for rural India
Meghadeep directory search tool
Quaker Oats launched
Fastrack unveils Fall collection
Padmini unveils new hi-tech fans
VVF launches new skin care soap
Candico rolls out mint candies

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line