Financial Daily from THE HINDU group of publications
Thursday, Mar 30, 2006


Group Sites

Marketing - New Products & Services
Industry & Economy - Environment
Variety - Entertainment & Leisure

Animal Planet plans series on eco reality

Our Bureau

Bangalore , March 29

Animal Planet and WWF (no, not the world wrestling federation, but the global conservation organisation) have begun an eco-reality series — Planet Action.

Panama turtles

The series follows an international team of seven enthusiastic amateur environmentalists as they work in remote locations, saving endangered Leatherback turtles in Panama and helping orangutans fight for survival.

Mr Ravi Singh, SG and CEO, WWF-India, said, "Planet Action is a great example of active media partnership to showcase the tough work of conservation to the world. I am hopeful that more and more people will be sensitised about the threats to the environment and to its species and the urgent need to conserve the same."

Emotion and drama

Team members hail from Venezuela, Vietnam, Sweden, Australia, Brazil, the UK and the US. Mr Raja Balasubramanian, Brand Director - Animal Planet said, "Planet Action will inform and entertain viewers by presenting them all the emotion and drama of a group of amateur environmentalists tasked with real-life challenges."


WWF experts are on hand as `mentors' during each challenge, as the team learns firsthand about the realities of conservation while at the same time coping with extreme conditions, unfamiliar cultures and the pressures of protecting wildlife.

The six-episode series will air on Animal Planet every Sunday at 9 p.m., from April 2.

More Stories on : New Products & Services | Environment | Entertainment & Leisure | Radio/TV

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Pricing power coming back to FMCG cos: Adi Godrej

HC cautions against using court to gain `political mileage'
`IBM leads in revenue market share in Q4'
Hindware plans more boutiques
Dabur plans to double sales, profit
Filmy eyes 40 m homes
Time not yet ready for mobile TV
Intel unveils `Ruggedised' PC platform for rural India
Animal Planet plans series on eco reality
Heinz launches chutney variants
Eyeing big market
Reliance Info upgrades roaming

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line