Financial Daily from THE HINDU group of publications
Wednesday, Mar 22, 2006


Group Sites

Marketing - Advertising
Industry & Economy - Radio/TV

Showcause notices to TV channels for airing surrogate ads

Our Bureau

Airing surrogate advertisements

New Delhi , March 21

The Information and Broadcasting Ministry has issued showcause notices to 31 television channels for airing surrogate advertisements on 13 categories of liquor and tobacco brand extensions.

Advertising code

This, it says, is violation of the advertising code under the Cable TV Networks (Regulation) Act, 1995, which states `no advertisement shall be permitted which promotes directly or indirectly production, sale or consumption of cigarette, tobacco production, wine, alcohol, liquor or other intoxicant'.

Liquor brands

Several liquor companies have been indulging in surrogate advertising by promoting vacation packages, mineral water and soda.

The Ministry has, in the past, too clamped down on such ads, but the industry has been maintaining that several products, which share a common brand name with tobacco products or liquor are genuine goods.

Remix songs

The Ministry has also issued a warning to seven music TV channels such as ETC, Channel V, B4U Music, Balle Balle Music, MTV Music, iTV Music and MH1 for telecasting objectionable remix Hindi filmy songs in violation of Programme code prescribed under Cable TV Networks (Regulation) Act, 1995.

`Run a scroll'

The Ministry has directed these music TV channels not to telecast these songs henceforth and to run a scroll on their TV channels round the clock for a period of three days that they have violated Programme Code and they will be more careful in future.

More Stories on : Advertising | Radio/TV

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Reckitt Benckiser looking to bring in global brands

McDonald's announces burgers on bicycles
Osim plans HDFC Bank tie-up for consumer loans
Ranbaxy buys auto-injector patent from Senetek
Carbon's Face of the Day contest
Showcause notices to TV channels for airing surrogate ads
Globalpharma ties up with French co for Cetirizine
IT, financial services driving Hyderabad hospitality market
Labelling of GM food: Imported soyaoil will suffer
Cost of complying with EU standards high, says FICCI
SIEMA to coax Coimbatore pump units to go for BIS marking
Godrej launches `age control' soap
Jagson Air to start service from Pondy

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line