The Hindu Business Line : Calling card from Palpap

Mr Senthil Kumar, Chairman and CEO, Palpap Ichinichi, said the card, available from Rs 50 to Rs 1,000, enables sending a voice message to any mobile or landline user in the country by dialling 39891111and recording the voice message. Each message costs Re 1, he said. The user can choose the delivery date and time.The status of the message can be checked through the voice system and also in the company's Web site.

Mr Kumar said that the product would initially be launched in Tamil Nadu, Karnataka and Andhra Pradesh, and be available in the rest of the country in the next few months.

In Chennai, there will be about 3,000 retail outlets stocking the product, and the company will be working with 16 business partners to distribute the product similarly in other States, he said.

The company expects to sell about 2 lakh cards of the Rs 50 denomination in each State every month.

An investment of Rs 3.75 crore went into developing the product, most of which was for the interactive voice response system. The company expects to break even in three months, according to Mr Kumar.

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