The Hindu Business Line : Tuesday, February 28, 2006

Pantaloon Retail bid to woo women
Pantaloon Retail India Ltd is offering a co-branded credit card with ICICI Bank exclusively for women customers at Big Bazaar stores. According to sources in the company, the card carries no fee and comes with a credit limit of Rs 5,000. ... More

Pepsi to focus on small cities
To push the brand Mountain Dew, PepsiCo India plans to launch a marketing initiative in 200 cities aimed at strengthening its presence in smaller cities. The company also announced a new formulation for the beverage on Monday. The formulation ... More

PROMOTIONS & OFFERS

Banking on star power
360-DEGREE PROMO Shah Rukh Khan kicks off Compaq's nation-wide campaign to promote Hewlett Packard's notebooks and desktops. With him is Mr Ravi Swaminathan, Vice-President, Personal Systems Group, Hewlett-Packard India Pvt Ltd. ... More

Abhishek to endorse LG products
LG Electronics has signed actor Abhishek Bachchan to promote its home appliances range. The decision is part of LG's strategy for 2006, wherein the company would give the home appliance division a new ... More

OUTLOOK

Wipro bets on wellness segment to grow foods biz
Targets Rs 10-crore turnover for the category this year
Growth plans
The company is open to acquire brands in this category.
Plans to launch own products too.
To sharpen focus on distribution chain. More

Kent to license out technology
Water purifier manufacturer Kent RO Systems said that it was in talks with multinationals to license out its patented reverse osmosis water purifying technology. "Negotiations are on with a couple of ... More

PEOPLE

O&M's Goodman moves to Japan
Mumbai, Feb. 27 Mr John Goodman, CEO, Ogilvy & Mather (India and South Asia), is moving to Japan as President, O&M, Japan. Mr Goodman, would be taking over from Mr Mark Blair, who is moving to Hong Kong, as President, Global Brand Community . More

Brand Quest

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