The Hindu Business Line : Thursday, February 16, 2006

Elder Pharma's Shelcal, Tiger Balm headed for Pak
SHELCAL was the first product that Elder Pharma launched in India 18 years ago. It will be the first product that the company will launch soon in Pakistan as well. Despite the cricket bonhomie between the two countries, India still does not ... More

Srei unveils new loan scheme for solar water heaters
SREI Renewable Energy Unit, promoted by Srei Infrastructure Finance, today launched, on a test basis, in Bangalore, its `Retail Finance Scheme for Solar Water Heating Systems'. Under the scheme, a low subsidised interest rate is offered, to ... More

Star One adding shows to take on competition
SNAPPING at the heels of Zee and Sony, Star One has decided to adopt a `driver show strategy' to beef up its shares in the no. 2 slot among general entertainment channels. While this week, Zee claims to have overtaken Sony, Star One, buoyed by ... More

HLL to continue investing on brands
SOME YEARS ago, Hindustan Lever Ltd (HLL) spoke of growth engines as its main focus. At that time it achieved double-digit topline growth. Today the company has returned to similar growth rates, but its focus is on cost reductions, maintaining ... More

ADVERTISING

One grand sweep ...
Comprehensive corporate campaigns can build brand equity and credibility among consumers, investors and employees. More

An Xpansive plan
"Small-town challenges are fundamentally different from rural; the people are a curious combination of rural sensitivities and big-city aspirations," says Ravi Kiran, CEO-South Asia, of Starcom MediaVest Group. More

RETAILING

Reliance rolls out food outlets to fuel petrol sales on highways — Signs pact with US hospitality service provider
DOES having a fast food counter and other related sorties at a petrol pump help the volume of fuel sold go up a notch or two... or, is it a case of the food shop getting more customers than it would otherwise? Surely, it must a case for the cash ... More

Idea opens showrooms in Kerala
KOCHI: Idea Mobile Communications Ltd has launched three more Idea n U showrooms in Thodupuzha, Changanassery and Kadalundi. The opening of the new showrooms is over and above the existing 132 Idea n U showrooms spread across the State, ... More

No barcode, don't supply, say top retailers
FROM July 1 this year, billing at the cash counters of the country's top retailers is expected to be faster and smoother. A clutch of prominent retailers, from FoodWorld, Spencers and Nilgiris to Pantaloon and Piramyd, has signed an agreement to ... More

Vishal Mega Mart inks pact with SBI for co-branded card
SBI Card announced the launch of its co-branded card in association with retail chain Vishal Mega Mart to tap the booming organised retail market. ``SBI Vishal Mega Mart Card is one of the best co-branded credit card that offers reward points ... More

MARKETING RESEARCH

BPL on the comeback trail
BPL makes an entry again with Sanyo. Can the home-grown brand recapture its lost market share? More

NEW PRODUCTS & SERVICES

New Fujitsu notebook
BANGALORE: Japanese PC maker Fujitsu India has launched a new notebook - the LifeBook P7120. Designed for the cosmopolitan professional, this laptop has a cool black exterior and weighs 1.38 kg. "The P7120 offers biometric security ... More

Brand Quest

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