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Friday, February 10, 2006
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MARKETING

STRATEGY


Railways plans `designer' bogies for high-end tourists — To roll out packages for economy class as well
Services to include value added tour packages, tourist cars, domestic tourist trains and luxury tourist trains. More

IndiGo set to fly in July-August — Low fares but no meals to be offered
A NEW low-cost airline, IndiGo is set to take to the skies by July-August this year. "We will be airborne anytime between July 1 and August 5 this year. We have decided to start the airline with purchased aircraft instead of leased aircraft as ... More

`Innovation is all about small changes'
FOR a brand, innovation is all about making "small implemental changes" - in products, pack sizes, the way the media is handled and the distribution system - that help make that "one giant leap." These were precisely the "small steps" that ... More

Womenswear brand W plans expansion
IT'S a Rs 4,500-crore market in the top 30 cities, and the business is a tightrope to walk as women are still rather conservative. But the salwar kameez dupatta market is growing at 11 per cent a year, and promises to expand considerably, ... More

VLCC plans to invest Rs 75 cr in W. Asia
NEW DELHI: Beauty and fitness chain, VLCC plans to invest Rs 75 crore on expanding its operations in the UAE and other countries in West Asia. The first phase of investment of Rs 30 crore would be undertaken this year spread over ... More

AWARDS & HONOURS


45 pc rise in entries for Upasi tea competition
THE second edition of the Golden Leaf India Awards Southern Tea Competition — 2006 (TGLIA) hasevoked an overwhelming response, according to the convener of the Organising Committee, Mr N. Dharmaraj. A total of 32 categories have been ... More

INSIGHT


Brands that bond with life
BRANDS often face the criticism for restricting consumer choice by raising entry barriers. This is especially so for MNC brands. With deep pockets and considerable power over the media, the latter are highly visible ... More

IPR


Trademark issue: Honda Motors sues TVS Motor
HONDA Motors has filed a suit against TVS Motor for alleged infringing of the `City' trademark, which was used by TVS in its product `Star City', in the court of Mr Justice K.J. Sengupta of the Calcutta High Court. Honda Giken Logyo Kabushiki ... More

ADVERTISING


Interface bags Birla cement accounts
INTERFACE Communications has bagged the creative duties of the Birla Group Company, Grasim. The agency will be in charge of the grey cement brands, Birla Plus and Birla Super. It will also handle Birla RMC, a ready-mix concrete brand. Mr ... More

TRENDS


Cipla gets marketing approval on generic Tamiflu
CIPLA has received marketing approval from the Drug Controller General of India to market the generic version of Tamiflu, the bird-flu drug globally marketed by Roche. A senior representative with Cipla confirmed the development and said that ... More

NEW PRODUCTS & SERVICES


MosChip poised for turnaround — Launches bridge chips
MOSCHIP Semiconductor Technology Ltd, a fabless technology company, has announced the launch of two new bridge chips for computing and network connectivity applications, and maintained that it is on course to achieving a turnaround. The ... More
Brand Quest



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Brand Quest

Top Stories
ADAG identifies deviations in gas pact, non-compete clause


`Labour issue delaying decision on Toyota's small car plant' — Japanese trade team visits Bangalore

Bad money drives good money out

Renewal of contracts — Global reinsurers unlikely to hike rates for India

Firm prices at Coonoor sale spell good times for tea sector

Airtel completes phase 1 of I-T Dept tech initiative — To connect I-T offices in 510 cities

In Focus

Infrastructure woes stare IT sector
IPO Scams
FDI in retail sector
Dynamic Tirupur
Surging Sensex
Gold scaling new highs
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Jan. 29-Feb. 4
MetLife cover for Deutsche Tax Saving Fund investors

Ten Sports to hike ad rates for ODIs by 30 pc on DD feeds

Antrix-EADS Astrium team to build satellite for Eutelsat


Lufthansa

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