Financial Daily from THE HINDU group of publications
Wednesday, February 08, 2006
Markets (Feb 07)
BSE Sensex10082.28(+101.86)
S&P CNX Nifty3020.10 (+19.65)
US Dollar (Buy/Sell)44.17/44.30


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MARKETING

STRATEGY


TTK Prestige to use US expert's name to tap high-end segment
TTK Prestige will be using the US culinary expert Rocco De Spirito's name to gain an entry into the high-end segment of the US market for cookware and pressure cooker. Manttra Inc, the marketing subsidiary of TTK Prestige, has signed an ... More

Nilgiris `speciality' tea sale in US on March 29
THE Nilgiris Planters' Association (NPA) and World Tea Expo in conjunction with Tea Board of India is planning to host tea auction for `speciality' grade of Nilgiris teas at the Las Vegas Hilton in the US on March 29. "This is the first-ever ... More

Google sets up sales, marketing offices in Delhi, Mumbai
WITH an eye on increasing its advertising revenues by leveraging on direct local presence, the world's largest search engine firm Google Inc on Tuesday announced the setting-up of sales and marketing offices in Delhi and Mumbai. "These ... More

RURAL MARKETING


Starcom launches specialist network
STARCOM MediaVest Group has launched a specialist network to look after marketing and communication in small towns and villages. Christened Xpanse, the network will be headed by Mr Sandip Bansal, a rural marketing industry veteran of nearly 17 ... More

COURTS/LEGAL ISSUES


HC vacates interim order on Emami
MR Justice K.J. Sengupta of Calcutta High Court today vacated the interim order dated January 25, 2006, restraining Emami Ltd from using the name of Activor Corporation USA on the packet of its product "Fair & Handsome", the fairness cream for .. More

BCCI to issue fresh marketing tender
Following the SC order, BCCI feels it was appropriate to issue a new tender rather than just modify the existing one. More

ADVERTISING


Johnson plans Rs 50-cr adspend
TILE manufacturer H&R Johnson (I) Ltd plans to spend Rs 50 crore on marketing its `Johnson' and `Marbonite' tiles in smaller cities in the coming year. It plans to set up distributorships in 80 class B, C and D towns and cities during the period. More

M&C Saatchi bags VLCC account
VLCC, the health & beauty services brand, has appointed M&C Saatchi as the creative agency for its personal care business. M&C Saatchi had recently started operations in India through its acquisition of creative hot-shop Dhar & Hoon More

PROMOTIONS & OFFERS


IA announces special fares
INDIAN Airlines has announced yet another special fare for travel in the domestic sectors. Called `Unchecked Fares', the new scheme is valid on 146 sectors. The offer for a limited number of seats will be valid for travel till April 30. ... More

BRANDS


iTVX, Media e2e team up to offer brand placement valuation services
DO you know whether the brands placed in television or films are making an impact or not? In order to help advertisers and media planners to evaluate brand placements, iTVX (a New York-based product placements valuation company) and Media e2e (a ... More

Intel charts new branding strategy to promote Viiv technology
Viiv is a technology aimed at advancing the emerging digital lifestyle at home, work, and people on the go. More

PEOPLE


LG Electronics' product marketing head quits
THERE is yet another high-level movement at consumer electronics major LG Electronics India. Mr Deba Ghoshal, who has been serving as the Head Product Marketing (consumer electronics), at LG Electronics India, has decided to move on from LG ... More

NEW PRODUCTS & SERVICES


UB revamps major brands, launches new variants
UB is revamping some of its largest selling brands and adding new variants, including a complete relaunch of Romanov vodka and a diet variant of McDowell's No. 1 Whisky. While Romanov vodka has been relaunched with new packaging and its ... More

New battery powered 2-wheelers in Gujarat
ELECTROTHERM India Ltd, an Ahmedabad-based induction furnace technology company, has launched a range of battery-powered two-wheelers in Gujarat. "These vehicles are unique as they neither require registration and payment of road tax, nor do ... More

MS unveils Malayalam language interface
WINDOWS XP users can now download Malayalam language interface pack from the Microsoft Web site. Microsoft Corporation India Private Ltd has released the language pack for Windows XP Professional and Windows XP Home editions on desktop PCs. ... More


Brand Quest



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