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Rural telephony — Intellicon to market switches of Turkish co

Gaurav Raghuvanshi

Ahmedabad , Dec. 22

AHMEDABAD-based Intellicon Ltd announced on Thursday that it has tied up with Karel, a Turkish telecom company, to market rural telephone exchanges in the country.

Karel offers telephone switches of smaller capacity that are claimed to be a cost-effective solution for the rural markets. Through Intellicon, the Turkish company is aiming to supply telecom equipment not only to State-owned BSNL and MTNL, but also to private players such as Reliance and Tata Telecom.

"Our switches are available at between $75-100 per line, while the larger players offer products that entail an investment of over $150 per line. We hope to garner at least a 10 per cent market share of the rural exchanges in India in the next two years," the Karel Sales Manager, Ms Funda Altin, told Business Line here.

Karel's switches can be adapted to both fixed line and CDMA mobile networks and can accommodate up to 20,000 lines per PSTN (Public Switched Telephone Network) system. The rural push by the different telecom operators is expected to throw up a $2-billion market for switching equipment to add nearly eight million new telephone lines in the next two years.

The Turkish company already has a marketing tie-up with Intellicon to sell private telephone exchanges and EPABX systems in India. The two companies hope to expand their cooperation further to include software development and research and development to the Indian company.

"We are offering voice mail and billing applications to Karel for its international clients. The billing solution can be attached to an exchange and do away with the need to attach a computer to carry out currency conversion calculations," according to Intellicon Director, Mr Chetan Turakhia.

The company is also offering marketing and service support and technical help in customisation of Karel's products for the Indian market, Mr Turakhia said, adding that the two companies would jointly look at the SAARC (South Asian Association for Regional Cooperation) countries for selling Karel products.

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