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Thursday, Dec 22, 2005


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Marketing - Retailing

Linc Pens plans more exclusive outlets

Ambar Singh Roy

Kolkata , Dec. 21

ENCOURAGED by the response to its exclusive retail chain initiative, writing solutions major Linc Pens & Plastics Ltd has decided to augment the number of its "Just Linc" exclusive retail outlets from seven at present to 10 by the end of the current fiscal.

Since the launch of the first outlet under the Just Linc banner in December 2004, the company has put in place a total of seven such outlets across the country, including Kolkata, Mumbai, Lucknow, Kanpur and Noida.

According to Mr Deepak Jalan, Managing Director of Linc Pens & Plastics, these outlets have on offer more than 100 writing instrument variants. These include the entire bouquet of Linc's offerings and imported pens such as Uni-ball of Japan, Lamy of Germany and Bensia of Taiwan.

"Our offerings are meant for every income and age group and are priced at between Rs 3 and Rs 3,000," Mr Jalan said, adding that these outlets also provide customers with an opportunity to try out the writing instruments before they actually buy them.

Mr Jalan said that the size of the market - in the organised as well as unorganised sectors - was pegged at Rs 1,800 crore. For Linc Pens, Uttar Pradesh, Bihar and West Bengal were major markets.

The company also exports pens to the US and the UK. In 2004-05, the company recorded export earnings of Rs 15.01 crore. This fiscal it is expected to go up by over 30 per cent.

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