Financial Daily from THE HINDU group of publications
Thursday, Dec 22, 2005
Financial Daily from THE HINDU group of publications Thursday, Dec 22, 2005 |
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Marketing
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New Products & Services Industry & Economy - Natural Calamities Programme on tsunami on Discovery Our Bureau
Dr Baban Ingole, marine biologist, addressing a press conference at the National Institute of Oceanography, Mumbai, on Wednesday. — Paul Noronha
Mumbai , Dec. 21 A YEAR after the killer tsunami waves that claimed millions of lives in Asia, the Discovery channel is airing a programme titled Unstoppable Wave, which delves into the causes of the disaster. The programme is about an expedition of scientists who explored the seabed site of the Asian tsunami. The expedition was funded by the channel. The two-hour long programme will be aired on December 25 at 8 p.m., with a repeat telecast on December 26 at 8 p.m. Addressing a press conference, Mr Raja Balasubramanian, Brand Director, Discovery Networks India, said the programme gives an insight into how a tsunami occurs and talks about the new scientific findings to improve the existing tsunami models, so that the disaster can be predicted well in advance. To promote this programme, the channel plans to kick off a print ad campaign. Mr Balasubramanian said news channels such as Headlines Today have made announcements regarding the show. The channel has also lined up a series of new programmes for the New Year, such as Beyond Tomorrow, which will be based on innovations. "The show would talk about a mix of serious as well as fun-based innovations such as a car which would travel both on land as well as water." The Discovery network is also planning to launch more India-specific programme in the next calendar year on its three channels — Discovery, Travel & Living and Animal Planet. "On Discovery, we are planning to extend our India-specific shows from one hour to two hours on Saturdays," said Mr Rajiv Bakshi, Manager, Corporate Communications.
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