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Wednesday, Dec 21, 2005


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Marketing - Retailing

Archies to launch new retail chain

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NEW DELHI: Greetings and gift products company Archies Ltd today said it would launch a new chain of retail stores, Stupid Cupid, for fashion accessories and premium gifts.

The new retail chain will provide another choice to its prospective customers, the Delhi-based company informed the stock exchange.

The company would be opening five stores by the end of this financial year and another 10 stores in the next fiscal, it said.

Initially, the stores would be opened in Delhi and the NCR and thereafter it will open such stores in Mumbai, Kolkata, Bangalore and other major cities.

The company, which owns 55 stores at present, has another 133 stores in pipeline, it said.

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