Financial Daily from THE HINDU group of publications
Wednesday, November 16, 2005
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MARKETING

STRATEGY


FritoLay plans foray into low-fat salty snacks
FRITOLAY, the snacks division of PepsiCo, will soon introduce low-fat namkeens (salty snacks) in keeping with the growing health awareness in the country. Speaking to Business Line here, Mr Manu Anand, Managing Director, FritoLay ... More

Zee Cinema's strategy to lure home-bound movie watchers
CHOOSING film themes suited for family viewing, Zee Cinema's strategy lies in segregating theatre-goers and home-bound watchers of movies. According to Mr Bharat Ranga, Business Head, Zee Cinema, "Watching films is based on choice and the ... More

Ford India prices Fiesta at Rs 5.59 lakh
THE mid-size sedan segment in the country is set to heat up, with Ford India announcing an aggressive pricing for its latest launch in the segment — the Fiesta. The company today announced that the entry-level model of the Fiesta will ... More

Kufner to scale up India operations
CLOTHING interlinings major Kufner has announced plans to scale up India operations by opening a distribution and service subsidiary, warehouses and a small chain of technical studios with Bangalore as the hub. The Germany-based company is ... More

BA to spruce up `business class'
BRITISH Airways plans to overhaul its long haul business class as part of its strategy to consolidate its new business opportunities derived from the massive increase in its direct services from India. BA will invest 100 million (Rs 800 ... More

Newby to launch speciality teas in India
NEWBY Teas Overseas Pvt Ltd, subsidiary of Newby Teas (UK) Ltd, may introduce its speciality teas in the Indian markets after studying the laws of the land. Newby Teas (UK) is promoted by the N Sethia Group, based in London. Newby Teas has ... More

Non-stop flights bring India, US closer
THE distance between India and the United States has become that much shorter thanks to two US airlines — Continental and American Airlines — launching non-stop services to Delhi from New York and Chicago respectively. While ... More

HLL studies market for men's fairness cream
NEW DELHI: Hindustan Lever Ltd is exploring the possibility of introducing a fairness cream for men in India. Terming Emami's recent launch in this segment - Fair and Handsome — as "interesting," Mr Ashok Venkatramani, ... More

IPR


To counter synthetic threat — Natural diamond to sport WFDB Mark from June
THE World Federation of Diamond Bourses (WFDB) has decided to introduce the trademark logo `WFDB Mark' for natural diamond by June 2006, to counter the threat posed by synthetic diamond. This was announced at the WFDB President's meet in ... More

SHOPPING


Ramoji Group to launch exclusive store for women
BRISAH, a destination store for women, promises to provide a unique shopping experience. It is being described as the biggest exclusive store for women. Promoted by the Ramoji Group, known for the Telugu daily Eenadu, which is already ... More

ADVERTISING


Agarwals see red over Service Tax ad
THE Union Finance Minister, Mr P. Chidambaram, has assured the leaders of Agarwal community that he will look into their plea on, what they termed, derogatory comment on the community in a recent Government advertisement. The assurance came ... More

CHANNELS AND FRANCHISES


`Lack of organised distribution chain affecting food sector'
THE absence of an organised distribution chain is a stumbling block for the food industry more than anything else, according to Mr Harsh Bahadur, Managing Director, Metro Cash & Carry (India). "Without a modern distribution chain there is no ... More

Kinetic Engg opens new showroom
MANGALORE: Kinetic Engineering Ltd opened its 40th automatic showroom in the country at Mangalore on Monday. A press release said here on Tuesday that Novel Motors has been selected by Kinetic Engineering Ltd for Mangalore city and its ... More

Pre-school franchises, a growing trend
KIDS - adorable, delightful, and at times annoying... but a source of revenue? Well, apparently so, because the trend of pre-school franchises seems to be growing in India. It's the age group between one-and-a-half and four years that these ... More

MARKETING RESEARCH


Tam Media in expansion mode
TAM Media Research is going to invest a substantial amount on measuring the fragmentation of media that has been taking place with the advent of the digital media. Speaking to Business Line, Mr L.V. Krishnan, Chief Executive Officer, ... More

TRENDS


Chicken Little remains top film
MUMBAI: Walt Disney Company's Chicken Little remained at the top of the box office in North America for the second consecutive weekend, SPE Films Pvt Ltd said. SPE is the distributor of the film for India. Chicken Little ... More

NEW PRODUCTS & SERVICES


Reliance Infocomm introduces new freedom plan for TN
RELIANCE Infocomm has introduced a three-year freedom plan, which entails free incoming calls for three years. The Rs 2,888 plan comes with a starter kit and an LG 2530 handset. The offer is available from November 14 to 30 only in Tamil Nadu, ... More

Fiorano Soft unveils new version
BANGALORE: US-based Fiorano Software, a provider of enterprise integration software, announced the availability of the latest version of the product, Fiorano SOA 2006. Service oriented architecture (SOA) is a relatively new concept in ... More


Brand Quest



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Nov. 6-Nov. 12
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HLL charts new products, markets for marine biz

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High prices take toll on bullion demand


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