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Friday, Nov 11, 2005


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DataStream upbeat on Indian market

L.N. Revathy

Coimbatore , Nov. 10

DATASTREAM Systems, provider of asset performance management (APM) solutions, is upbeat about the Indian market.

The company is confident of its flagship product — DataStream 7i — dominating the market considering the size and potential of the manufacturing sector in India.

"DataStream's plan is to stay focused on the identified vertical in 2005-06, create reference sites for 7i systems and build positive case-studies. After establishing credibility through references in asset-intensive industries such as power, utilities, infrastructure and manufacturing, we will move further," Mr Anantharama Balachandran, Business Development Director of the Singapore-based company, told Business Line.

"APM solutions should not be confused with maintenance management systems. APM is of recent origin, as organisations world over have become more cost-conscious. The focus hitherto was on revenue targets. Though managements stress the need for cutting down on costs, they had never pegged it to under-performing capital assets. APM is the secret of making significant reductions in operating expenses. It is the solution to achieving hidden profit potential and avoiding costly operating surprises," he explained.

When asked to differentiate between computerised maintenance management systems (CMMS) and APM, Mr Balachandran said: "In any field, be it sports, arts or business, top performers strive at optimising their assets. Yet in business, the performance maximisation of capital assets takes a back seat as management goals are in pursuit of top-line growth. This will enable organisations in not just optimising their assets but in improving their operational and financial results as well."

DataStream 7i solution would help customers maintain and manage capital assets such as manufacturing equipment, vehicle fleet and building.

The company's focus at present, he conceded, was on the manufacturing sector, where 90 per cent of the customers use the MP2 solution. "The India market is looking for cost-effective solutions. As the locations of plants are in remote industrial areas, the demand for client server architecture solutions to meet the CMMS needs is on the rise," he added.

The company has initiated discussions with six customers (mostly in the North and West) the last couple of months. "We are confident that more customers will upgrade to the 7i solution as the APM concept gains ground as against a simple preventive maintenance system," Mr Balachandran said.

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