The Hindu Business Line : Thursday, November 10, 2005

HLL charts new products, markets for marine biz
CONFRONTING formidable barriers in anti-dumping duties and execution of custom bonds before shrimp exports to the US, Hindustan Lever Ltd is introducing new product lines and entering new markets for its seafood export business. The company is ... More

Zee's new music, lifestyle channel for Arab region
ZEE Network today announced the launch of Zee Arabiya, a music and lifestyle channel. The channel will cater to music lovers in English, Arabic, and other Asian multi-cultural programming mix. It is the first of Zee's customised bouquets for ... More

Godrej Tea in pact with Jyothi Labs
GODREJ Tea has joined hands with FMCG company Jyothi Laboratories Ltd to market Godrej Tea across the country. The initiative will ensure that Godrej Tea will be available in maximum number of outlets across the country since Jyothi ... More

Sahara One to offer women-centric shows in prime time slot
SAHARA ONE Television is going to focus on woman-centric programming on prime time. Speaking to Business Line, Mr Purnendu Bose, Chief Operating Officer, Sahara One, said that the channel found a clear gap, as most of the channels in the ... More

ADVERTISING

"We have been very effective"
Catalyst speaks to Meenakshi Madhvani, Managing Partner, Spatial Access Solutions, the country's first media audit firm, now in its third year of operations. More

WOMMing its way in
Word-of-mouth marketing is the new mantra for businesses in this age of personalisation, says Alan VanderMolen, President (Asia Pacific), Edelman. More

PROMOTIONS & OFFERS

TVS-E promo for printers
CHENNAI: TVS Electronics, the Chennai-based manufacturer of computer peripherals, has launched a nationwide consumer campaign to promote its dot-matrix printers. It has announced TVS-E Dhoom, an offer of prizes, including microwaves, ... More

Idea Cellular talent hunt
HYDERABAD: Idea Cellular Ltd has roped in MAA TV and some leading film makers to launch a State-wide `Idea Andhra Idol talent hunt' competition in the categories of singing, acting and dancing. The winners would get an opportunity to ... More

CHANNELS AND FRANCHISES

California Soft, Macromedia sign distribution pact
CALIFORNIA Software Ltd and the US-based Macromedia Inc have announced a distribution agreement of the latter's Flash products in India, South Asia and the US. The Chennai-based software company would licence, distribute and integrate ... More

RETAILING

Vizag chosen for consumer study project
THE Indian Institute of Consumer Studies (IICS), a non-profit organisation, has chosen Vishakapatnam as the second city for its experiment to set up low-cost digital infrastructure at smaller retail outlets. This promises to have a spin-off ... More

BRANDS

Italian aperitif brand Campari says cheers to Indian market
IT has been associated with some of the world's best known fashion icons such as Sharon Stone, James Bond and Marilyn Monroe. And now the Italian aperitif brand, Campari, is gearing up to party with India's growing tribe of fashionistas. Over ... More

NEW PRODUCTS & SERVICES

Sony unveils VAIO notebooks
CONSUMER electronics major Sony on Wednesday announced its new range of VAIO notebooks targeted at users looking for business productivity and home entertainment capabilities. "With the opportunity to watch movies, store music or pictures and ... More

Aeren R Imax plans foray into NCR with Harry Potter
CINE buffs in the National Capital Region (NCR) would soon be able to get their Imax experience with Harry Potter and the Goblet of Fire. They paid about Rs 200 per ticket to catch the shows. Though, for schools that take a bulk ... More