The Hindu Business Line : Shipra Mall to use outer walls as ad platform

SHIPRA Mall in Ghaziabad (Delhi-NCR) will now be the largest outdoor site in the country. The Rs 200-crore real estate player Shipra Group has introduced high-resolution lens based PANI projection technology that would convert the three sides of the mall into an advertising platform.

Launching the technology, Mr M.P. Singh, Head Operations, Shipra Group, said, "We have already seen immense curiosity amongst advertisers to utilise this medium to reach out to their consumers."

The entire outer surface of the mall building of 5,200 square metres will be sold to advertisers and the fees would depend upon the time slot for the advertisement. Since it involves lighting up the walls, the medium would be effective from 6.30 p.m. onwards.

Shipra Group was established in 1987 and owns a chain of hotels in Delhi, Dehradun, Mussorie, Ghaziabad and Noida. Shipra Mall was constructed with an investment of Rs 90 crore and has an area of 4.5 lakh sq.ft.

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