• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Chennai , Oct. 5

BANGALORE-based Balan Natural Food Ltd, manufacturer of fruit, vegetable and dairy health drinks, has launched a range of B Natural juices in one-litre packs.

Mr A. Nandaa Kumar, Chairman and Managing Director, B Natural, said the juices, available in five flavours — mango, guava, pineapple, orange and rose lychee — contain minimal additional ingredients, and only 8 per cent added sugar. "Our purpose is to deliver food products from natural ingredients without removing or altering the flavour, aroma and nutrition they provide," he said.

Mr Kumar said the market for fruit juices is growing by 40 to 50 per cent per year as people are beginning to include them in their everyday diet. He said the sale of fruit juices in the one-litre category is three to four times as much as the juices in the 200 ml category.

B Natural has been in the market for a year now and has a line of products in the 200 ml category, including a health drink which is a combination of tomato, beetroot and carrot juice. He said the company is also the first in India to bring out a yoghurt-based drink, Miruna Yo, available in strawberry, apple, mango, orange and mixed fruit flavours.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Sri Adhikari Brothers eyes FM radio foray

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line