The Hindu Business Line : Brand `CA'

THE Institute of Chartered Accountants of India (ICAI) seems to be projecting chartered accountancy as a brand. Some of the ideas floated by the institute include prefixing `CA' to the name of the professional as in the case of medical practitioners, and a logo for CAs.

Mr T.N. Manoharan, ICAI Vice-President, said medical professionals prefix `Dr' to their names, and in some cases engineering professionals prefix `Er' to their name. These measures have created a brand image to their professions.

"In the same way, we want to create a brand image for CAs. Every member of ICAI can be allowed to prefix CA to his/her name," he said.

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