The Hindu Business Line : Sunday, September 11, 2005

Tavera's decked-up Elite
BATTLING a slide in the image of the Chevrolet Tavera among potential individual car buyers, General Motors India has reworked the interiors of its multi-utility vehicle to infuse some feel of `premium-ness'. The move seems to have been driven by ... More

PROMOTIONS & OFFERS

WHEELS 'N DEALS
GM extends offer on Corsa
GM has extended the offers on the Opel Corsa and the Corsa Sail. At Rs 4.29 lakh (ex-showroom New Delhi), the 1.4 Corsa limited edition comes with sky roof, music system and power windows ; the 1.4 Sail is priced at Rs 3.89 lakh (ex- ... More

MARKETING RESEARCH

Bollywood stars score high on Celebrity Track
AFTER her recent Bollywood success, Rani Mukherji may be a bankable name for film producers, but this has not helped her reach the top of the celebrity heroines' list. In fact Kajol, who has been on a sabbatical for a few years now, has the top ... More

BRANDS

Business Superbrands status conferred on NIIT Tech
THE Business Superbrands Council has conferred the `Business Superbrands' status on IT solutions company NIIT Technologies. The Minister of Civil Aviation, Mr Praful Patel, presented the award to Mr Arvind Thakur, CEO of NIIT Technologies, a ... More

Brand `CA'
THE Institute of Chartered Accountants of India (ICAI) seems to be projecting chartered accountancy as a brand. Some of the ideas floated by the institute include prefixing `CA' to the name of the professional as in the case of medical ... More

CARTOON

Pocket
"Can't figure out why! The sales have suddenly slumped after we launched this new scheme!"

NEW PRODUCTS & SERVICES

WHEELS 'N DEALS
Special edition Endeavour
FORD has come out with a special edition of its utility vehicle, the Endeavour. Two packages — interior and exterior — form part of the special edition offering. The interior package, at Rs 52,000, consists of leather upholstery, ... More

WHEELS 'N DEALS
New Optra variant launched
GM has launched a higher-end version of the Chevrolet Optra. At Rs 8.99 lakh, the Optra Royale is powered by a 1.6 engine, with VGIS technology and revised gear ratios designed to increase fuel efficiency. The Royale attempts to take luxury ... More

Brand Quest

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