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Tuesday, Aug 30, 2005

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ITC's John Players ropes in Hrithik Roshan as brand ambassador

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Mr Anup Singh (right), Executive Director, ITC, with the new ambassador for the John Players brand, actor Hrithik Roshan, in Mumbai on Monday. — Shashi Ashiwal

Mumbai , Aug. 29

ITC's mass apparel menswear brand — John Players — has signed Bollywood star Hrithik Roshan as its brand ambassador.

At a press conference, ITC's Executive Director, Mr Anup Singh, said, "ITC is committed to achieving a leadership position in the Indian apparel market.

"ITC's brands, Wills Lifestyle and John Players, have, in a short span of time, been able to generate high appeal, recognition and loyalty among consumers, trade partners and within the fashion industry."

John Players is driven by the vision of creating a mega-brand offering the most contemporary fashion to youth at accessible prices, states the company.

With multiple categories such as shirts, trousers, cargos and T-shirts, denims, outerwear, suits and accessories, it is a complete and vibrant wardrobe brand.

As a part of ITC's brand-building initiative, the company is partnering with Hrithik Roshan to make John Players a strong statement in the fashion and lifestyle space.

As a part of this initiative, ITC will be shortly introducing Signature collections that will be crafted by the company's design team working closely with Hrithik, "infusing his personal touch into the brand."

"I look forward to partnering with John Players. I vibe well with the brand's youthful attitude.

"The clothes are really cool and just what today's generation looks for — vibrant colours, playful styling and very comfortable fits," said Roshan in a statement.

Scheduled to be launched in October this year, the John Players fall/winter campaign featuring the actor will bring vividly alive both the personality of the brand and the vibrant new range, the company said.

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