Financial Daily from THE HINDU group of publications
Tuesday, Aug 30, 2005

Port Info

Group Sites

Marketing - Retailing

Mr Orange to have 1,000 juice kiosks in next two years

Deepak Goel

New Delhi , Aug. 29

THE landscape of most cities in the country would soon be dotted with orange-shaped juice kiosks.

Mr Orange Juicing Systems plans to vastly increase its presence from the current 25 kiosks to 1,000 juice outlets in the next two years, with 50 of them to be opened in the next four months.

To be operated on a franchise basis, the kiosks would exclusively offer orange (mixed with sweet-lime and kinoo) juice which would come in two glass sizes. The 200 ml glass would cost Rs 20 each and the 250 ml glass would cost Rs 30 each. Each of the kiosks would cost Rs 7-8 lakh and have the capacity of extracting 10 glasses of 200 ml per minute.

The juice extraction process would involve automatic feeding of the fruits in the machine, squeezing and extraction, thus avoiding touch by human hands. No preservative is added to the juice. The fruits are chilled before juicing and hence use of ice, a major source of contamination in fresh juices, can be avoided.While Mr Orange Juicing Pvt Ltd is the promoter of the brand Mr Orange internationally as well as in India, the concept is being promoted by Fruiticana Produce Ltd which deals in wholesale and retail distribution of fruits and vegetables in Canada. Friuticana is headed by Mr Tony Singh.

With the business of juice growing in the country, farmers who are now shifting to cash crops like fruits may also gain in the long run. As of now , apart from the brands Real and Tropicana and some State-owned labels that come under the packaged category, the juice industry remains largely in the unorganised sector.

The company is initially targeting its kiosks in major shopping malls, hospitals, theatres, bus terminals and railways stations, airports, restaurants and health clubs and already has a small presence in some of the north Indian towns.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Kaya Skin Clinic to expand presence in Gulf region

Maxus India bags IDBI account
ITC's John Players ropes in Hrithik Roshan as brand ambassador
`Innova selling well in Kerala'
Trent likely to acquire stake in Landmark
Mr Orange to have 1,000 juice kiosks in next two years
Jaquar aims to achieve turnover of Rs 350 cr
New jewellery showroom in Kochi
Tea Board destroys substandard teas
Is `pint' adding fizz to the beer industry?
RBI notification on dual pricing not to impact hotels' margins
Menswear gets snugger, colours riotous
Zicom launches new service
Indigenously developed optical fibre amplifier launched

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line