![]() Financial Daily from THE HINDU group of publications Sunday, Aug 28, 2005 |
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Corporate
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Announcements Marketing - New Products & Services Cetex bid to promote Duron engine oil Our Bureau
Chennai , Aug. 27 CETEX Petrochemicals Ltd, the petrochemicals-based speciality chemicals company in Chennai, has launched Duron Club, a marketing initiative to promote Duron 15W40 engine oil from Petro-Canada. Cetex is the exclusive distributor for Petro-Canada in India, Sri Lanka and Bangladesh. Petro-Canada is one of the largest integrated oil and gas companies in Canada. At the launch here on Friday, Mr S. Pattu, Chairman, Cetex Petrochemicals, said Duron 15W40 was ideal for use in heavy vehicles and industrial engines. Its speciality is that it is made from 99.9 per cent pure base oil with additives that give it superior performance and extended life. According to marketing officials, Duron 15W40 has more than twice the life of conventional engine oils so that it gives a 30 per cent saving on lube oil costs. Engine performance is improved, soot deposition is reduced and even top-ups will be lower as compared to conventional oils. All these represent significant savings on cost and maintenance for fleet operators. For instance, while normal engine oils run about 18,000 km before needing a change, Duron has been demonstrated to run for more than 35,000 km. Duron Club is a marketing initiative that will make available to loyal customers after-sales service, information on optimal maintenance and running of vehicles, and freebies.
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