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MARKETING
STRATEGY
Desi spiritual channels offer `nirvana' to the West
IN the swinging sixties, the West came to India searching for spirituality. But now, it's the age of instant nirvana. Riding on the rising popularity of yoga, meditation and karma, Indian spirituality channels are also expanding their footprint ...
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NEW PRODUCTS & SERVICES
Cetex bid to promote Duron engine oil
CETEX Petrochemicals Ltd, the petrochemicals-based speciality chemicals company in Chennai, has launched Duron Club, a marketing initiative to promote Duron 15W40 engine oil from Petro-Canada. Cetex is the exclusive distributor for ...
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Brand Quest
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