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Our Bureau

Mumbai , Aug. 23

Mudra South has been appointed by Henkel to handle the brand Magikleen Oxy Power, an instant stain removing powder.

The agency has been handling other Henkel brands such as Henko and Fa.

Mr Madhukar Kamath, Managing Director & CEO of Mudra, said, "Henkel's handing us the added responsibility of leading its new brand launch is indicative of the faith and trust that the Henkel team has in us.

The Mudra team is looking forward to partnering and sharing in the growth of the Henkel brands. Under Radha's (S. Radhakrishnan) able guidance, we are one of the strongest creative forces in the South. This win only strengthens that claim."

According to Mr S. Radhakrishnan, Executive Vice-President, Mudra South, "Henkel has been our long standing client and we have had the privilege to do some very good work on brands such as Henko and Fa. We are excited with this assignment as Magikleen Oxy Power presents an opportunity to showcase some powerful work."

In recent weeks, Mudra has been on a roll with a spate of businesses coming its way across the country.

McDowell's No.1 India's largest whiskey brands was recently moved into Mudra South's Bangalore office, in one of the biggest account shifts in the region over the last year.

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