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Our Bureau

Chennai , Aug. 22

FEVICOL has been launched in Egypt.

Fevicol is already being exported to over 15 countries including the UAE, South Africa, Vietnam, Bangladesh, Sri Lanka, Bahrain, Kuwait, Qatar, Oman, Congo, Mozambique, Saudi Arabia and Angola.

Plans are under way to launch the brand in Pakistan, Indonesia and Myanmar, says a press release from the advertising agency Ogilvy & Mather India.

Fevicol has announced the launch through an outdoor advertisement in Mumbai.

The visual carries the image of a sphinx with a broken nose sealed with Fevicol.

The Fevicol brand enjoys 70 per cent of the market share, and continues to grow at a rate faster than the market growth, the press release adds.

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