The Hindu Business Line : Thursday, August 18, 2005

Star News to launch programme on Bollywood
STAR NEWS plans to come up with more entertainment-based news programmes and would be shortly launching a programme on Bollywood news, Khabar Filmi Hai. This programme would be on the lines of Saas Bahu Aur Saajish, which looks ... More

CNN launches third edition of `Young Journalist Award'
CNN on Wednesday announced the third edition of the "CNN Young Journalist Award." Ms Mallika Kapur, reporter and producer for CNN International, said that this award is open to media persons, between the ages of 22 and 28, from electronic, ... More

STRATEGY

Rail passengers may have to wait four months to get new benefits
CUSTOMERS would have to wait for at least four months before they can avail themselves of the recently announced benefits of the Indian Railways including free upgradation of waitlisted passengers to higher classes, among others. The Centre ... More

RURAL MARKETING

Kotak Mahindra OM Life to focus on semi-urban areas
KOTAK Mahindra Old Mutual Life Insurance will be expanding in semi-urban and rural areas this fiscal, Mr Gaurang Shah, Managing Director, told Business Line. The company, which derives 65 per cent of its business from unit-linked ... More

PROMOTIONS & OFFERS

Toyota ropes in Aamir to endorse Innova
TOYOTA Kirloskar Motor has roped in actor Aamir Khan as brand ambassador for Toyota Innova in India. The company hopes to reach a larger audience through this association. Announcing this in Mumbai today, Mr Atsushi Toyoshima, Managing ... More

`Now F1 will give brands good RoI'
Narain Karthikeyan is on a break from the gruelling Formula One circuit. In Chennai for an endorsement event for one of his earliest sponsors, Amara Raja Batteries. Post-event, Narain was all set to fly out on a charter flight to Coimbatore, ... More

DIRECT MARKETING

Modicare plans study on direct selling industry — To expand distribution network, may enter new product categories
DIRECT marketing company Modicare will soon commission a study of the direct selling industry to identify issues that need to be addressed and opportunities that could be exploited. Speaking to Business Line here, Mr Chris Bolsover, ... More

RETAILING

Indage Hotels to open Nando's chicken chain
"We plan to open the outlets in high-street locations and destination malls which is where there are huge footfalls and a captive audience." More

LG opens lifestyle shoppe
KOCHI: LG Electronics launched an exclusive LG Lifestyle Shoppe at Kadavanthra in the city on Wednesday. Mr N. Shivasubramaniam, Regional Manager, said: "It is LG's continuous efforts to provide the best buying experience to the ... More

New textile showroom in Coimbatore
SRI Ganapathy Silks, a textile retailer in Tirunelveli district, is opening a showroom here on September 7 at an estimated cost of Rs 10 crore. The last big-ticket textile group to set up shop in the city was the Kalyan group from Kerala a ... More

Mahaveer Group sets up showroom
CHENNAI: The Chennai-based Mahaveer Group has set up a 20,000 sq ft showroom, on Sydenhams Road in Periamet, for lighting, electrical cable and accessories. The showroom will be inaugurated on August 22. Mr J. Sumermal, Chairman, ... More

BRANDS

`Focus on generative strategies for strong brands'
A BRAND is not a chance occurrence, but has persistence. A strong brand has to be in a leadership position in market as well as in profit share, the CEO and Executive Director of CavinKare, Mr K.S. Ramesh, has said. Delivering the academic ... More

STANDARDS & BENCHMARKS

Govt seeks details of Canadian ban on traditional Indian drugs
The Government has also directed the companies to carry out safety/toxicity studies for the banned products. More

OUTLOOK

Philips bets big on Ambilight tech
PHILIPS Electronics India Ltd has introduced a new technology — Ambilight — in its Plasma and LCD TVs. Ambilight is a patented technology meant to make the viewing experience more intense by throwing a soft glow on the wall behind ... More

NEW PRODUCTS & SERVICES

Hyundai to invest $600 m in new plant, product development — Launches premium sedan Sonata `Embera'
HYUNDAI Motor India is planning to add about 2,000 new employees over the next year as it embarks upon a major expansion plan. The company is planning to spend about $600 million towards setting up a second plant in Tamil Nadu and new product ... More

Sony Ericsson mobile can sing and click too
NOW you can listen to music, take pictures and video and make phone calls on one device. Sony Ericsson today kick-started its entry into the mobile music market with the launch of W800i, the world's first walkman branded mobile phone. This is ... More

Fujifilm launches entry-level camera
FUJIFILM today launched an entry-level camera `Crystal 12'. It would be priced at Rs 395 and comes with a one-year warranty. It is a Point and Shoot 35MM Camera with built in flash. The camera is focus free and has a bigger viewfinder that ... More

Indicom Gem unveiled in Kerala
KOCHI: Tata Indicom has launched an exclusively branded mobile phone `Indicom Gem' in Kerala on Wednesday. The new mobile phone, exclusively designed and manufactured for Tata Indocom by Huawei, one of the largest telecom equipment ... More

Brand Quest

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