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Sharp to launch electronic cash registers soon

Our Bureau

Bangalore, July 21

SHARP Business Systems will be launching electronic cash registers next month to tap the huge potential following a virtual boom in the shopping malls and retail business in the country.

With automation sweeping the retail sector "our company is very keen to initiate the process for garnering the market," said Mr Sunil K. Sinha, Chief Executive of Sharp Business Systems (India) Ltd.

"Sharp will be introducing in India a range of electronic cash registers which will also ease calculations of VAT," he added.

The current market size for these machines is estimated at 6,000-7,000 units a year.

On its core business of multi-functional devices of for scanner, printer and fax, he said the company expected to double its revenue by next year from the current level of Rs 80 crore. With competition intensifying, Sharp used the technology and its "relationship model" of marketing strategy to reduce the cost of ownership, said Mr Sinha.

Despite lower cost of equipment, the high expenditure on consumables and maintenance of high-end machines often deterred enterprises. The "relationship model" entailed the enterprises paying only for the cost of printing the documents while the company would undertake complete responsibility of maintenance and the expenditure on the consumables after selling the machines. "By this strategy, we have reduced the cost of ownership considerably," said Mr Sinha.

The company focussed aggressively on the IT sector & Business Solutions with its new range of digital copiers and printers, facsimile machines and multi-media projectors. It recently launched its Digital Laser Copier/Printer AR-M700U & AR-M500U to streamline document workflow and office communications, Mr Sinha said.

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