![]() Financial Daily from THE HINDU group of publications Thursday, July 21, 2005 |
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MARKETING STRATEGY Zee Star salvo Star and Zee have adopted a single point strategy to sell their entire bouquet of channels to advertisers. Opinion is divided, however, on whether this is the best strategy to offer better value. More
Dr Batra's opens third clinic in Hyderabad INSIGHT `Don't offer Shanghai in Mumbai' Paco Underhill, "the world's only retail anthropologist," shared his views on the future of retail, the science of shopping, what consumers need, and much more, during his recent visit to India. More EVENTS IIM-K annual marketing meet from Saturday KOCHI: IIM-Kozhikode is organising the annual marketing seminar, Synapse 2005, on Saturday and Sunday. The event is being supported by CII and ITC is the Platinum Sponsor, an institute release said. The marketing interest group at IIMK, ... More CHANNELS AND FRANCHISES Weston sets up two new facilities, to expand dealership network IN a bid to make a comeback in the domestic market, the Rs 450-crore Weston Electronics on Wednesday said it has added new capacities and would expand its dealership network this fiscal. The company, which sells the Weston brand of colour ... More
Moving Pictures in pact with UK cos to market film on Daniel Pearl
Tata Motors dealership RETAILING Zodiac eyes stake in retail chains WITH increasing competition in the post-quota regime, Zodiac Clothing has decided to invest further in domestic retail chains. The Zodiac group had earlier picked up a 2.93-per cent stake in Shoppers' Stop and is now looking at picking up ... More BRANDS An honest brand In subtle but menacing ways, consumers are made to buy more than they need. More ONLINE MARKETING Harry Potter sets online sales market on fire THE magic of Harry Potter has transcended the barriers of the wizard world to cast a spell on the Indian e-commerce market and set the cash registers ringing. Leading e-commerce players such as Sify.com and Fabmall have been busy over the last ... More NEW PRODUCTS & SERVICES GM launches Corsa variant GENERAL Motors India today launched a new special edition of the Opel Corsa 1.4 Elite at a price tag of Rs 5.39 lakh (ex-showroom Delhi). Based on the Corsa 1.4 GSI, the new special edition offers a host of incremental features including a ... More
Asianet launches third channel Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Pick a Winner Stock Market Contest
Top Stories In Focus Tracking the rains FDI in Print Media Sethusamudram Canal Project Indo-S'pore Economic Treaty India Inc's overseas acquisition
In Depth Gender Justice Simple Economics Tax Talk
Looking back Jul. 10-Jul. 16 Suzuki Motorcycle plans Indian launch in Oct with 125-cc bike Indian textile exporters plan to sell their brands abroad |
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