The Hindu Business Line : Thursday, July 14, 2005

MSOs plan digital cable system
MULTI-SYSTEM operators have hastened the process of digitilisation and have plans to roll out digital cable delivery system across cities in India. Is it the coming of direct to home (DTH) service or the need for an addressable system? Either ... More

HLL decides on mass brand strategy for homecare products
The company has decided to de-focus on its more premium variant of Vim Drops. It is also not keen on promoting Vim Powder. More

RADIO/TV

WorldSpace hikes annual subscription by 50 pc
SATELLITE radio broadcaster WorldSpace has hiked the annual subscription by 50 per cent from Rs 1,200 to Rs 1,800 effective July 7. Explaining the rationale behind the move, Mr Deepak Varma, Managing Director, told Business Line: ... More

IPR

Dispute between Newscorp, Reliance over trademark
IN a dispute over trademark, the Rupert Murdoch-owned Newscorp is understood to have taken objection to Anil Dhirubhai Ambani Enterprises' using the word `Sky' in its direct-to-home (DTH) venture which has been christened as Reliance Skymagic. ... More

PROMOTIONS & OFFERS

SriLankan Airlines offers cricket holiday package
SRILANKAN Airlines has announced a special cricket holiday package to attract visitors from Kerala for the tri-nation cricket tournament scheduled to be held in Sri Lanka from July 30 to August 9. According to Ms Asha Subramanian, Sales ... More

STANDARDS & BENCHMARKS

FDA bans sale of `Red Bull'
MUMBAI: The Maharashtra Food and Drug Administration (FDA) has taken energy drink Red Bull by the horns! Prohibiting the sale of the drink in the State, the regulatory authority has asked the importers of Red Bull to substantiate that ... More

NEW PRODUCTS & SERVICES

Suzuki Motorcycle plans Indian launch in Oct with 125-cc bike
SUZUKI Motorcycle India Pvt Ltd is planning to kick off its Indian operations with a 125-cc mass market motorcycle in end-October. The company is making an initial investment of Rs 200 crore to bankroll its Indian operations, sources ... More

Korean audio major launches Iriver product range
KOREAN major in portable digital audio and visual devices ReignCom on Wednesday has announced the launch of Iriver products in India. It has entered into an exclusive distribution alliance with Salora International. With a sizeable market ... More

Brand Quest

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