Financial Daily from THE HINDU group of publications
Wednesday, Jul 06, 2005

News
Features
Stocks
Port Info
Archives
Google

Group Sites

Industry & Economy - Health
Variety - Cinema


Smoking scenes in films: Minister for disclaimers before the start

Our Bureau

New Delhi , July 5

IN what can be viewed as a dilution of the earlier decision on banning smoking scenes, the Information and Broadcasting (I&B) Ministry today said that aesthetics of films should not be compromised.

Speaking to newspersons after a meeting on certification of films, the Information and Broadcasting (I&B) Minister, Mr S. Jaipal Reddy, said that aesthetics in film-making is important. Instead disclaimers on smoking and consumption of tobacco products should be inserted before the start of films, he said.

However, the Ministry has discouraged showing close-ups of tobacco and liquor packs in films and television serials. On indirect advertising, it is of the view that brand extensions and surrogate advertising should not be promoted.

Besides these, it was also agreed that film personalities would have to appear in public service campaign addressing social concerns.

Broadcasters and film producers have also been asked to work on such messages. Also, the industry would set up a self-regulatory mechanism whereby films would first be approved by this body before it is forwarded to the Censor Board.

The Government is also in favour of putting in place a redressal mechanism to look into complaints.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page


Stories in this Section
Wind energy projects — Spinning mills to help in `carbon trading'


Cement majors post 10 pc rise in June shipments
India's '03 trade GDP ratio at 30 pc: WTO
Expanding skyline
UK's assumption of EU presidency may benefit India
Smoking scenes in films: Minister for disclaimers before the start
Live workshop on paediatric heart surgery on July 15
Health club inaugurated
NHAI awards Rs 580-cr project to Gammon consortium
Bangladesh invited for India, Myanmar pipeline meeting
Kerala PSUs fare better in 2004-05
Iran's tech pact with Linde clears hiccup in LNG deal
HPCL, BPCL may post losses
Reservoirs in good shape; KSEB upbeat
Govt allows education cess refund for deemed exports
`Bengal VAT system showing salutary effect on prices'
Textile workers top the list of ESI claimants
Yes Bank, SIDBI tie up to offer loans to SMEs
Cabinet panel clears SECL's Rs 2,936-cr expansion plan
Coal India to close 3 NEC mines
SSI plea to revise Nilakkottai food estate land price
Food processing sector starved of investments: Study
AP govt sanctions houses for weavers
`SEZ Act unlikely to come into force before Sept 1' — Ministry in the process of finalising draft rules
Tea talks fail; workers to go on strike
General strike affects normal life in Kerala
Chief income-tax commissioners' meet begins today
Rubber exports may revive as international prices rise
Now, a patent for tsunami
Maditssia expo on traditional medicines
Here comes a tourist submarine
Meet to discuss quality certification for drugs
HMA office-bearers


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line