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Tuesday, July 05, 2005

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MARKETING

STRATEGY


Idea unveils cell-to-cell STD calls at 99 paise
IDEA Cellular Ltd today announced a tariff of 99 paise per minute for cell-to-cell STD calls made by its subscribers in Delhi. The tariff will be applicable for calls made to any private GSM mobile network.Idea subscribers will have to pay Rs ... More

GTC banks on `low tobacco' cigarettes to drive growth
GOLDEN Tobacco Company (GTC) has said introduction of low tobacco cigarettes could play a significant role in propelling the company's organic growth in the near future. The Rs 352-crore company, with Panama as its flagship brand, stated that ... More

Subash Chandra's ASC ties up with Zee Group for DTH
THE Subash Chandra-promoted ASC Enterprises has entered into a series of commercial agreements with some of the Zee Group companies for carrying out marketing, sales and subscriber management of its direct-to-home (DTH) venture - Dish ... More

ADVERTISING


Assocham moots measures to boost ad outsourcing in India
CHINA, Philippines, Malaysia, Singapore, South Africa and Australia are posing serious threat to the Indian advertising outsourcing business. Releasing the `Paper on Outsourcing in Advertising: Is India the Destination Next?' Mr Mahendra ... More

R K Swamy bags Rs 100-cr new business this year
"We have been short-listed in quite a few major pitches and we are well on our way to winning at least Rs 50 crore worth of new business in the next few months." More

PROMOTIONS & OFFERS


Indian Airlines announces `Monsoon' scheme
INDIAN Airlines has announced the launch of `Monsoon Super Saver' scheme offering a 12-coupon Economy Class ticket at Rs 48,500. The scheme, which will be effective for one month beginning July 5, is valid for travel in domestic sectors of ... More

Singapore Airlines launches promotional fare scheme
WITH a view to providing a boost to its passenger load factor on the Kolkata-Singapore sector during the current lean season, Singapore Airlines today announced a promotional return fare, excluding taxes, of Rs 4,000 on the ... More

RETAILING


Hewlett Packard opens `interactive' outlet in Pune
HEWLETT Packard India inaugurated its second premium retail outlet — Experience Zone (at the GJ Ghaisas store) here on Monday. Speaking on the occasion, Mr Krishnan Varadarajan, General Manager - Consumer Sales, Hewlett Packard ... More

TRENDS


South accounts for 37 pc of Toyota Innova sales
TOYOTA Kirloskar Motor has received over 25,000 bookings for Innova with a chunk of it coming from the southern region. This has forced the company to rework its production mix. The Deputy General Manager of Toyota Kirloskar, Mr Sailesh ... More

NEW PRODUCTS & SERVICES


CavinKare relaunches Fairever, opts for brand ambassador
CAVINKARE Pvt Ltd has relaunched its fairness cream Fairever, as Natural Fairever with a blend of Kashmir saffron, new packaging and a brand ambassador - the South Indian film actress Asin. The CEO of CavinKare personal care division, Mr ... More

DHL launches weather-proof packaging solution
DHL has launched a weatherproof packaging solution called the DHL Express Pallet to protect shipments handled during the monsoon season. According to an official statement, the palletised packaging solution is designed to withstand extreme ... More

Onida aims at Rs 1,500-cr biz this fiscal
ONIDA is striving to increase its share in the television market in the country from the present 12 per cent to 15 per cent during the current financial year and the total turnover (including appliances) to Rs 1,500 crore from Rs 1200 crore, ... More


Brand Quest


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In Depth

Gender Justice
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Looking back
Jun. 26-Jul. 2
Allow 100% foreign ownership in satellite radio broadcasting: TRAI

Maharashtra FDA questions claims of nutraceuticals

Jewellery market estimated at over Rs 58,000 cr: Survey

Coke's Indian operations to see an overhaul


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