Financial Daily from THE HINDU group of publications
Monday, Jul 04, 2005
New Products & Services
Bentley launches Continental Flying Spur
(From left) Mr Ian Gorsuch, Regional Director, Bentley Motors, Mr Satya Bagla, Director, Exclusive Motors and Mr Robin Peel, Manager Marketing, Bentley Motors, at the launch of Bentley Continental Flying Spur in the Capital. Kamal Narang
New Delhi , July 3
THE premium luxury car manufacturer Bentley Motors today said it would focus on the top-end saloon market for India.
At the launch of its latest offering, `Bentley Continental Flying Spur', Mr Ian Gorsuch, Regional Director West Asia, Africa and India, Bentley Motors, said, "We are relatively new here in India but have a long term plan to stay in the Indian market and for that we are focusing on our high-end saloon."
The company today unveiled its latest offering `Bentley Continental Flying Spur' which comes at a price of Rs 1.7 crore. "In our two years of presence here, we have developed an understanding of the market for our products. Going forward we see more of the saloon, specially the Continental Flying Spur selling here," he said.
Bentley, which sells cars only on regional allocation basis, plans to launch the convertible variants of Arnage and Continental GT later next year, Mr Gorsuch said.
"Basically India is a saloon market, so we don't really see more allocations for these convertibles for India," he said, while declining to disclose the numbers.
The company's new offering (Continental Flying Spur) to India will be available through Delhi-based Exclusive Motors Pvt Ltd.
With a top speed of 312 kmph, the vehicle is hitting the Indian roads after its international debut at the Geneva Salon on March 1. It would take about six months from the date of order in India to deliver the vehicle, as it is a completely imported unit.
The company will continue to operate through the exclusive dealership model in India. This is the way it operates globally, he said.
With the launch of the Continental Flying Spur, the company has three models in its portfolio here in India starting from the Rs 3 crore Arnage, and the Continental series - GT and Flying Spur, both of which are tagged at Rs 1.7 crore.
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