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Wednesday, Jun 22, 2005

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Titan re-launches Fastrack watches

Our Bureau

Mr Bijou Kurien, Chief Operating Officer (Watches), Titan Industries Ltd, at the launch of a new range of Fastrack watches in Bangalore on Tuesday. — G.R.N. Somashekar

Bangalore, June 21

TITAN Industries Ltd today re-launched its Fastrack brand of watches reflecting the look and attitude of today's youth, the core customers of the brand.

The Fastrack range is priced between Rs 500 and Rs 2,000. The new commercial - to be aired from Friday - positions the brand in a tongue-in-cheek colloquial phrase `How many you have?'

The new Fastrack range will be promoted through a 360-degree media blitz across television, outdoor, events and promotion.

It will be avialble at Titan showrooms, Lifestyle, Shoppers' Stop and other department stores across the country.

"Today's youth refuses to be bogged down by one thing for too long. Fastrack lends itself to this variety seeking attitude of youth through a range that is innovatively styled, boldly designed and distinctly provocative," Mr Bijou Kurien, COO, Titan Industries Ltd, said.

Adding excitement to the category, Fastrack in collaboration with MTV has introduced the `Fastrack MTV Masala Collection', a range of 10 unisex watches priced at Rs 500. Inspired by people, objects and situations that are typical for an Indian way of life, these watches have been conceptualised and designed by Titan Design Studio, and endorsed and promoted by MTV.

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