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Kamal Narang

LG plasma TV plant in Gumi in S. Korea. - Kamal Narang

Recently in Korea

, THE slimmest colour television in the world is on its way to India. Come October, LG will ring in the festive season with the launch of its new Super Slim 32" colour television in the Indian market.

LG plans to use this model to capture the large Indian television market that demands more conventional televisions rather than high-end products. LG plans to target the semi-urban and rural Indian markets to sell more of these televisions to gain a larger market share.

Its latest development is a 71" PDP (plasma TV), the widest television to be mass produced in the world.

The LG plant in Gumi is busy preparing the assembly line to produce 500 of these television sets a month to cater to the increasing demand for this product in West Asia and the US.

Priced at $80,000, this is one of the most expensive high-end television available in the world, and has a life of 66,000 hours. LG already has developed the proto type of a 100" PDP television but says that it will not be mass-produced in the near future.

The good news for the Indian consumer is that LG will launch its 47" PDP in the country at only Rs 47,000, making this high-end product more affordable.

LG's latest R&D product, an adaptation of the LCD monitor for mobile phones that renders a clearer, brighter picture because of liquid colour display, is the next big thing in mobile phone technology. This will be a "flexible display" monitor the size of an A4 sheet of paper that can be rolled up and plugged into the mobile anywhere.

LG Digital Display Company in Korea spends over 6 per cent of its total revenue on R&D. LG spends over $2 billion every year on R&D and has a work force of 2,100 engineers. LG believes that the future of television is HDTV (high definition television) and forecasts a time span of 10 years before countries like India change over to the HDTV format completely. Till then, the Indian market will continue to demand the conventional colour television.

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