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MARKETING
STRATEGY
It's monsoon time: Drug cos step up vaccine promos...
MONSOONS are in the offing and what better time for vaccine companies to talk to you about Hepatitis A, for instance, an infection that spreads from contaminated water. And the low consumer awareness on the infection across the country makes ...
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RURAL MARKETING
... FMCG cos worried over delay
THE fast moving consumer goods sector is keeping its fingers crossed. Almost half of the industry's sales comes from the rural markets. But last year, rural demand remained flat due to an erratic monsoon and a dampened sentiment; the 4-per ...
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BRANDS
India Inc sheds traditional image for sleeker look
NO longer the fuddy-duddy image for India Inc. To keep up with globalisation, many Indian corporates are shedding their years-old identity and going in for the younger, sleeker look. Not only in their products and packaging, but even company ...
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Brand Quest
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`More the options, less the satisfaction'
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