• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

New Delhi , June 8

GILLETTE India Ltd on Wednesday announced the launch of `Mach 3 Turbo Champion' razor at an introductory price of Rs 199. The product targets youth and those customers who prefer disposable shaving systems.

The company already has `Mach 3 Turbo' in the market, albeit at a higher price of Rs 295.

The Managing Director, Mr Zubair Ahmed, said, "The Mach 3 Turbo Champion has been a great success internationally, and we are confident that it will achieve similar results in the Indian market."

Asked whether two products containing the same features — Mach 3 Turbo and Mach 3 Turbo Champion — at differential prices would confuse customers, the Business Director, Mr Nikhilesh Brahma, said that Mach 3 Turbo Champion "could cannibalise the sales of Mach 3 Turbo for some time, but this will only happen till we maintain the introductory price."

Mr Ahmed declined to comment on the global takeover of the Gillette Company by Procter & Gamble and the repercussions this acquisition was likely to have on the Indian operations.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Fortis healthcare plans to go national

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line