The Hindu Business Line : Friday, May 27, 2005

Eisai, GSK in pact for marketing anti-ulcer drug
EISAI Pharmaceuticals India and GlaxoSmithKline Pharmaceuticals (GSK) have signed a co-promotion agreement to market the former's anti-ulcer drug, Paritec, in India. Paritec, which was developed by Japanese drug major, Eisai Co Ltd, is a ... More

Dr Fixit - a focus brand for Pidilite
The brand has helped the company to grow this business at a rate higher than the industry's growth. More

INSIGHT

Creating a market by segments
WITH satellite technology having entered our lives in a big way, the chances of us being bombarded with messages every second is extremely high. Messages are everywhere. When you wake up in the morning, the breakfast show on your favourite ... More

Is Wal-Mart what the doctor prescribes?
THAT the Prime Minister, Dr Manmohan Singh, met Mr John Menzer, President of Wal-Mart, once again created a frenzy in the pink papers and in the business pages of national dailies. Not since Mr Kenneth Lay and Ms Rebecca Mark came calling to sell ... More

Consumption groups and demand for durables
It is also necessary to ascertain where that market is located; in geographical terms, of course, but also across income groups. Whom ought you to target for the most rapid growth potential? The rich, middle income groups - or perhaps ... More

RADIO/TV

Prasar Bharati eyes 5 m DTH subscribers by year-end
PUBLIC broadcaster Prasar Bharati, which launched its DTH operations last year, is eyeing a subscriber base of 5 million by the year-end. The organisation's CEO Mr K. S. Sarma, in an interview to Business Line, said over 3 million have ... More

FOREIGN DIRECT INVESTMENT

Retail boom: FDI can give the extra thrust
Fears expressed in certain quarters that FDI in the retail sector will short-change the local kirana stores and smaller players are exaggerated. On the contrary, it will to lead new economic opportunities and generate more employment. The policy-make rs would do well not to dither any more over opening the retail sector to FDI, says S. D. Naik More

ENTERTAINMENT & LEISURE

MTV not keen on stake in SS Music
MTV India's Managing Director, Mr Alex Kuruvilla, on Thursday said his company is not interested in buying a stake in Chennai-based music channel, SS Music, ending over an year of speculation about an impending deal. "I don't think SS Music in ... More

PROMOTIONS & OFFERS

SriLankan offer for frequent fliers
SRILANKAN Airlines will offer its frequent flyers an economy-class return ticket worth Rs 15,000 plus 5,000 miles to any of the three cities in Europe. A press statement from the airline said that its offer is open for any of the following ... More

Yamaha signs up John Abraham as brand envoy
YAMAHA Motors India on Thursday announced that it has signed up actor John Abraham as its brand ambassador for two years. To push sales, the company also plans to launch a slew of new models over the next few months. It has in the past two ... More

RETAILING

Pantaloon Retail bid to build IT infrastructure
PANTALOON Retail (India) Ltd has announced it will invest Rs 100 crore in information technology infrastructure for the group. According to a company official, the bulk of the investment is intended to help the company in the logistical aspects ... More

NEW PRODUCTS & SERVICES

Sify launches new Web site
SIFY Ltd, an Internet, network and e-commerce services provider, has launched its broadband content Web site www.SifyMax.in which is also available on More

Dabur launches mango drink with a `twist'
Mango Twist, its new sub-brand in the Real portfolio and its latest launch, comes in mango-orange and mango-papaya variants so that consumers can perceive the value addition to the drink, said Mr Amit Burman, Chief Executive Officer, Dabur Foods ... More

Bajaj to launch Avenger
HYDERABAD: Bajaj Auto is set to launch Avenger, a cruiser bike, next month. The bike is expected to be priced at Rs 59,999 ex-showroom. Speaking after the opening of the Siddi Vinayaka showroom at Bahadurpura in Hyderabad, the Regional ... More

Brand Quest

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