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Thursday, May 26, 2005

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MARKETING

ANNOUNCEMENTS


Moving Picture Co mulls Rs 15-cr studio expansion
MOVING Picture Company India Ltd has informed the Bombay Stock Exchange that it will be investing up to Rs 15 crore in its TV studio infrastructure for the launch of its city-specific channel, "Dilli One". It has received the uplinking ... More

STRATEGY


Consumers and evolving markets
Evolving markets have their own set of peculiar problems to deal with as marketers juggle prices and benefits on offer to widen penetration. More

Gillette India bid to expand user base — Eyes 100-m users for VectorPlus shaving system
GILLETTE India, known for men's personal grooming products, has lined up plans to meet a steep target: A closer shave for 100 million users of its brand VectorPlus, to be attained over the next few years. The company, which has a user base of ... More

Coke franchisee invests Rs 40 cr in Maaza plant
COCA-COLA India's franchisee bottler, Brindavan Beverages Pvt Ltd, has set up a juice manufacturing facility at Bareilly, to meet the increasing demand for fruit drink Maaza. Set up at an investment of Rs 40 crore, the new plant will use ... More

INSIGHT


Summer of discontent?
A milder summer has shattered the hopes of soft drink, air-conditioner and ice-cream companies. More

EVENTS


Catching them young
Corporates should look at supporting college festivals seriously, as they could generate young talent for them. More

ADVERTISING


Hyundai shifts Rs 50-cr media biz to Cheil
HYUNDAI Motor India Ltd (HMIL) has awarded its media business of Rs 50 crore to Cheil Communications. The account was earlier with Madison Media. According to Mr Sanjeev Shukla, Manager (Marketing), HMIL, the account has been shifted since ... More

PROMOTIONS & OFFERS


Santoor scheme for traders
KOCHI: Wipro Consumer Care has launched Santoor Bonanza scheme, where traders all over the State will get a chance to win two Maruti Omni vans. Mr K. Manoharan, Regional Manager of the company, inaugurated the scheme in Kochi. The ... More

CHANNELS AND FRANCHISES


UTV's Hollywood tie-up for The Namesake
UTV Motion Pictures is collaborating with Hollywood studio Fox Searchlight and Japanese producer Entertainment Farm to co-produce the film The Namesake, an adaptation of Pulitzer winning novel by the same name authored by Jhumpa ... More

RETAILING


Discount chain Subhiksha plans to enter Delhi, Mumbai markets — Mulls 180 stores with Rs 150-cr investment
DISCOUNT retail chain Subhiksha is planning a mega expansion. The Chennai-based chain is mulling entry into the Delhi and Mumbai markets next year, by when it plans to invest up to Rs 150 crore in establishing 180 new stores. It will be ... More

MARKETING RESEARCH


Unsatiated demand for consumer durables: NSSO
Rural areas witness big change in a decade

DESPITE the boom in consumer products witnessed in the last decade, a huge unsatiated demand exists in India for consumer durables. This has been brought out by the National Sample Survey Organisation (NSSO) in its latest report on `Household ... More

BRANDS


HLL to disassociate Rexona from Lux
HINDUSTAN Lever Ltd (HLL) has halted the process of associating its Lux soap brand with Rexona. Having unleashed its Rexona soap `with ingredients from Lux', the FMCG major has decided to stop linking Lux with Rexona , an initiative started ... More

OUTLOOK


German haircare brand C:EHKO's products to hit retail shelves
C:EHKO, the German haircare brand which entered the Indian market with professional products through salons, is all set to hit the store shelves by July, Mr K.V. Ravi Krishnan, Vice-President, Marketing, C:EHKO India Pvt Ltd, said. Mr G. ... More

Cadbury looks to boost presence in mouth freshener category
CADBURY India is contemplating expanding its recently launched Clorets Bilkul brand into more formats in the mouth freshener category. "There could be a possibility of extending the brand to other formats in the mouth freshening category, and ... More

NEW PRODUCTS & SERVICES


Nuziveedu launches Bt cotton strains
NUZIVEEDU Seeds Ltd, a seeds manufacturer, has launched Bt versions of its cotton hybrid varieties — Bunny and Mallika. Announcing this here on Wednesday, Mr M. Prabhakar Rao, Managing Director of the company, said the Genetic ... More

Avi airconditioners launched in TN
TEXPORT Electronics Ltd of Kolkata on Wednesday launched its Avi brand of air-conditioners in Tamil Nadu. These air-conditioners, which have either Hitachi or Mitsubishi rotary compressors, have been designed by Basile of Italy and are ... More

Bose India launches new music system
WITH competition intensifying in the home music system category, Bose Corporation India Pvt Ltd on Wednesday launched a `Bose Wave' music system priced at Rs 29,900, the lowest priced system in the company's portfolio in India. The company is ... More

Maruti launches Swift at Rs 3.87 lakh
MARUTI Udyog Ltd on Wednesday announced the launch of its premium compact car Suzuki Swift at a starting price point of Rs 3.87 lakh. This is the company's first launch in about four-and-a-half years. The car has been priced cheaper than its ... More

H-P forays into mobiles segment with PDA phone
HEWLETT-Packard India has forayed into the cellular segment with the launch of PDA phone, the IPAQ h6365 Pocket PC, which comes with an inbuilt camera. "This is the first handheld featuring built-in integrated three-way wireless ... More

Cholamandalam MS unveils overseas travel product
CHOLAMANDALAM MS General Insurance has announced a new overseas travel insurance product, Chola Travel Insurance. The policy coverage includes adventure sports such as bungee jumping, parasailing, paragliding, deepsea walking, and ... More

Forbes Yellow Pages for Delhi launched
NEW DELHI: Next Gen Publishing Ltd, a Forbes Group and HDFC Ltd joint venture, on Wednesday announced the launch of `Forbes Yellow Pages' (FYP) for New Delhi. The information carried in FYP will be available in four colour, print and CD ... More

Learning tool for investments
KOCHI: CNBC-TV18 brings to Kochi Master Class, an advanced learning programme in investing, business and finance through video conferencing. This investment strategies aims to ensure a synthesis of systematic learning with practical ... More


Brand Quest


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Top Stories
Monsoon expected to hit Andamans today


Research body develops GM rubber — Variety tolerant to drought, environment stress

Pension reforms urgent, says World Bank

Marketics does away with `redundant' HR practices

Discount chain Subhiksha plans to enter Delhi, Mumbai markets — Mulls 180 stores with Rs 150-cr investment

`Political will, sincerity could help overcome disputes'
Musharraf tells Indian business delegation


In Focus

BHEL Disinvestment
China's revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
More

In Depth

Gender Justice
Simple Economics
Tax Talk
More

Looking back
May. 15-May. 21
Infosys brand value soars 73 pc to Rs 14,153 crore

Star India to charge 50% premium on prime time ad rates

Govt clears DTH proposals of Space TV, Sun Direct

Mild summer makes FMCG, durables majors sweat


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