Financial Daily from THE HINDU group of publications
Saturday, May 14, 2005
Financial Daily from THE HINDU group of publications Saturday, May 14, 2005 |
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Marketing
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Advertising Madison Creative bags Neelkanth account Our Bureau
Chennai , May 13 MADISON Creative has bagged the advertising account of Neelkanth, one of Mumbai's oldest and largest real estate developers. According to Mr Mukesh M. Patel, Knowledge Worker, Neelkanth group, quoted in a press release, "We were looking for an agency that could provide us sound strategic advice and give us creatives that could project the strength and values of Neelkanth group." Ms Prabha Prabhu, Executive Director of Madison Communications, says, "It is a very challenging category, since in the real estate business, one expects immediate results even from the release of a single advertisement." Madison Creative's win of Neelkanth account follows the wins of those of Deccan Chronicle, Forbes Yellow Pages and Smart photography in the last two months.
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