The Hindu Business Line : Tuesday, April 19, 2005

Parry's plans to brand non-refined sugar
AFTER the rollout of its refined sugar brand, Parry's Pure, which targets the higher end of the market, E.I.D Parry is also planning to brand its regular non-refined sugar. Speaking to Business Line, Mr P. Rama Babu, Managing Director, ... More

CUSTOMER RELATIONSHIP MANAGEMENT

BSNL customers meet at Hyderabad
HYDERABAD: The Bharat Sanchar Nigam Ltd (BSNL) would hold its monthly customers meet on April 25 at all the offices of area managers. Asking customers to avail themselves of the opportunity, a BSNL spokesman said customers could write ... More

PROMOTIONS & OFFERS

Actor Vikram is new Coke brand ambassador
COCA Cola India on Monday launched its summer campaign with actor Vikram as a new brand ambassador for Tamil Nadu. The company has also tweaked its beverages portfolio to gain market-share. The company plans to extend the footprint of its ... More

CHANNELS AND FRANCHISES

Petrol pumps observe strike as talks fail
PETROL pump owners across the country went on a day-long strike on Monday after repeated attempts to convince the Government for increasing the commission on sale of petrol and diesel met with little success. The Federation of All-India ... More

MARKET SHARES

Lower prices heat up microwave oven sales
WITH falling price points and changing lifestyles driving growth, the relatively nascent microwave oven category grew by a sizeable 84.7 per cent during the first eleven months of the last fiscal. According to industry data, some 231,977 ... More

OUTLOOK

Reebok India eyes over 50 pc growth in 2005
SPORTS footwear and apparel maker Reebok India Company is eyeing over 50 per cent growth at Rs 400 crore in 2005. The company has about 140 outlets and plans to add another 50 during this year. It closed 2004 with Rs 250 crore turnover. It has ... More

NEW PRODUCTS & SERVICES

Shantha Biotech launches vaccine for brain fever
SHANTHA Biotechnics has launched Jencevac, a vaccine for combating Japanese Encephalitis (JE), commonly known as brain fever, in the domestic market. The product would be available as 5 ml multi-dose injection for easy vaccination. In a ... More

Brand Quest

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