The Hindu Business Line : Tata Indicom, Reliance Mobile tie up with filmmakers

MOVIES and mobiles jell well. The common factor is the youth, which constitutes the major market segment for telecom service providers and filmmakers, who are pairing up to promote themselves to this segment.

Latest in this tie-up are Chandramukhi with Tata Indicom and Sachien with Reliance Mobile. The movies get publicity over the handsets to the mobile service providers' customers and the benefit to the telecom companies is that customers are online longer downloading ringtones, screen savers or listening to music.

At a press conference here on Tuesday, Mr V.G. Somasekhar, Business Head - TN and Kerala, Reliance Infocomm Ltd, said that its technology will enable the company offer its customers value-added services in entertainment. Through a tie-up with the makers of Sachien, a Vijay starrer, the company will be able to showcase its technology and build its brand. The filmmakers, for their part, get increased visibility.

Mobile phone users will be able to download ringtones, exclusive video clips of the movie, interact with the star cast through contests and even hear Vijay talking to them over their Reliance mobile on April 14.

Tata Indicomm, which has tied up with Sivaji Films for joint promotion of Chandramukhi, a Rajnikanth starrer, said in a press release that a unique roadshow would be organised across Tamil Nadu. The promotions targeting youngsters will include games, gifts and popular music from the movie with leaflets of the product portfolio of Tata Teleservices.

The roadshow will be on till April 22 with a view to reach out to their mutual audiences and to create awareness.

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