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Thursday, April 07, 2005

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STRATEGY


Club Mahindra aims to expand membership base to 1 lakh
CLUB Mahindra Holidays, a subsidiary of the Mahindra & Mahindra group, aims to increase its membership base to 100,000 from 70,000. The timeshare company has already set up 14 resorts in different parts of the country and opened its first unit .. More

Canon to enter Bhutan through Indian arm
JAPANESE multinational Canon Inc has finalised plans to enter Bhutan through its Indian subsidiary, Canon India Private Ltd. Earlier this week, the Indian subsidiary received permission from the Government to expand its distribution network ... More

Dessert festival at The Residency
THE Residency, Coimbatore, is hosting a Dessert festival from April 8 to April 17 at The Pavilion, its coffee shop. The special dessert spread is offered along with the dinner buffet and will be part of the lunch buffet as well on Sundays. The ... More

RURAL MARKETING


Private insurers reach out to rural customers
THE Life Insurance Corporation of India sells about 23 per cent (62 lakh policies) of its total number of policies in the rural areas, a segment that is integral to its social security objectives. Rural insurance, much like priority sector ... More

PROMOTIONS & OFFERS


Shah Rukh Khan may star in next Hyundai `safety' campaign
HYUNDAI Motor India seems all set to take its now-controversial "safety" campaign a step further with its brand ambassador, bollywood star Shah Rukh Khan, likely to endorse it in an electronic campaign. "We have only discussed it with Shah ... More

Will Dhoni be next big catch for sponsors?
Within a day of his scoring 148 runs in just 128 balls, Kolkata-based celebrity management company Gameplan Sports has signed on Dhoni. According to Mr Jeet Banerjee, Managing Director, "There have been enquiries from sponsors and we are in the ... More

Rasna to beef up distribution chain
THE Rs 275-crore Rasna Pvt Ltd, which has a 93 per cent market share in the soft drink concentrate market, plans to increase its share in the domestic and international markets. Mr Rajesh Mehta, General Manager, Rasna Pvt Ltd, said that the ... More

MARKET SHARES


`Has 72% pie of GSM market'
NOKIA'S announcement to set up manufacturing base in the country does not come as a surprise, with the Finnish company having garnered more than 72 per cent of the GSM mobile handset sales in February. According to a survey conducted by ... More

RETAILING


Crossword on expansion spree
CROSSWORD, the bookstore chain, is on an expansion spree and is opening five stores this month — three in Mumbai and a store each in New Delhi and Pune. According to Mr R. Sriram, Enterprise Facilitator, CEO and Managing Director, ... More

Osim India plans 50 outlets, targets Rs 100-cr sales in 5 yrs
OSIM India, the Indian partner of the Singapore-based $287-million Osim International into the business of healthy lifestyle products, has chalked out an expansion programme. The programme includes setting up of 50 outlets covering major ... More

TRENDS


Consumers' purse in for a squeeze
ONE week into the value added tax regime and prices are already on a rise. Among the first industries to pass on any increase in taxes, post-VAT, directly to the consumer appears to be the fast food and beverage segment, with several outlets ... More

Confusion over VAT hits consumer durable sales
CONSUMER durable manufacturers in Maharashtra claim to have taken a 30-per cent hit in their March sales, in the wake of confusion over the implementation of VAT. Expecting a cut in the prices of durables in the post-VAT regime, consumers ... More

NEW PRODUCTS & SERVICES


Hyundai launches SUV Tucson
IN a bid to consolidate its position in the premium sports utility vehicle space, Hyundai Motor India today launched its second SUV `Tucson' in the country. The company, which hopes to sell 150-200 units of the vehicle per month, would be ... More
Brand Quest


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