![]() Financial Daily from THE HINDU group of publications Thursday, Mar 24, 2005 |
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Corporate
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Mergers & Acquisitions Marketing - Brands Hindalco name, logo replace Indal's Badal Sanyal
Kolkata , March 23 WITH the completion of all official formalities relating to the merger of Indal (Indian Aluminium Company Ltd) and Hindalco Industries Ltd, the logo as well as the name Indal have been replaced by Hindalco's logo and name in all offices and plants located in the country. Established in 1938, Indal pioneered the domestic aluminium industry, and developed most of the usages of the metal in the country today. Vertically integrated through all stages of the aluminium business, from bauxite mining, alumina refining, aluminium smelting to semi-fabricated products, Indal has moved from being a metal maker to a value-creator. The commitment to value creation has also manifested itself in the growth of new business ventures, professional grade electronics, captive power generation and exports. An associate of Alcan Aluminium Company of Canada till the Canadian company's 34.6 per cent equity in the company was purchased by Hindalco a few years ago, Indal has acquired ISO 9002 certification for its electronics, foil and extrusions businesses. An ISO 9001 and 9002 were also received by its R & D centre at Belgaum in Karnataka. The company benefited from continuous technology and personnel exchange with Alcan. Indal's organisation was structured into autonomous business divisions, each responsible for its own production, technology development and marketing, drawing upon centralised service functions in corporate finance, human resources development and materials management. However, all the virtues and culture carefully nurtured by Indal since 1938 have now become a part of history.
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